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ASSESSING  THE  COMMUNICATION  PLAN       BENEFITS  OF  THE  ASSESSMENT     • Verifies  that  the  communication  plan  contains:     o Aims  and  target  groups     o The  strategy  and  content  of  the  information  &  communication  measures,  to  ensure   transparency  for  all  target  groups     o An  indicative  budget  for  implementation     o The  administrative  team  responsible  for  its  implementation     o Details  of  how  it  is  to  be  evaluated   • Improves  the  efficiency  and  the  coherency  of  the  communication  measures  before  the  plan  is   implemented   • Supports  the  annual  review  of  the  communication  plan  and  feeds  into  the  midterm  review       CONTENT  OF  THE  ASSESSMENT  TOOLS       FRAMEWORK  OF  YOUR  COMMUNICATION  PLAN  (CP)   Was   your   CP   developed   on   the   basis   of   the   results   of   evaluations   of   communication   YES   NO   actions  undertaken  during  the  last  activities?     In  developing  your  CP,  did  you  follow  a  structured  process?     YES   NO   Did  you  identify  the  strengths  and  weaknesses  of  the  current  plan?     YES   NO   Did  you  carry  out  an  evaluation  of  the  information  needs  of  local  target  groups?     YES   NO   Did  you  seek  the  support  of  the  existing  information  relays?     YES   NO   Did  you  clearly  define  the  expected  outcomes?       YES   NO     CONTENTS  OF  YOUR  COMMUNICATION  PLAN     Did   you   specify   the   target   audience   (potential   beneficiaries,   beneficiaries   and   YES   NO   general  public)?     Did  you  define  the  communication  strategy  in  order  to  ensure  transparency  for  the   YES   NO   target  groups?     Did  you  outline  your  objectives  in  the  CP?  Target  groups  and  priorities?  Strategy?     YES   NO   Did  you  create  a  catalogue  of  measures?     YES   NO   Did   you   ensure   that   all   measures   were   linked   to   and   support   the   communication   YES   NO   strategy?         ACTIVITIES  AND  RESOURCES     Did  you  think  how  will  you  use  your  resources  to  carry  out  your  strategy  and  work   YES   NO   toward  objectives?   Do  you  have  more  than  one  tactic  per  strategy?  (press  conferences,  news  release,   YES   NO   PowerPoint,  brochure/report,  etc)   Have   you   planned   what   do   you   need   to   implement/execute   communication   YES   NO   activities?  (digital  camera,  software,  etc.)   Do  you  have  the  expertise  already?  Social  media?  Graphic  design?   YES   NO   Did  you  include  out-­‐of-­‐pocket  costs  (staff,  images,  materials,  fabrication,  etc.)?   YES   NO     1    


ORGANISATION AND  MANAGEMENT     Did  you  describe  the  person/team  that  will  carry  out  the  communication  activities?     Did  you  define  and  validate  the  responsibilities  of  each  person?     Did  you  define  and  validate  the  providers'  responsibilities?     Did  you  define  and  validate  the  responsibilities  of  other  local  partners?     Did  you  create  a  “committee”  for  the  validation  and  review  of  the  CP?         EVALUATION  AND  REVIEW  OF  YOUR  COMMUNICATION  PLAN     Are  the  means  proposed  proportional  to  the  information  needs  identified  in  the  CP?     Did  you  formulate  success  and  impact  evaluation  indicators  for  each  communication   measure  in  order  to  determine  the  outcome  of  the  strategy?     Did  you  evaluate  your  existing  plan  to  determine  if  the  objectives  were  achieved  or   not?     Did  the  “committee”  validate  your  CP?     Did   you   develop   a   monitoring   system   which   allows   identification   of   possible   deviations  and  provides  the  possibility  to  take  corrective  action?              

YES YES   YES   YES   YES  

NO NO   NO   NO   NO  

YES YES  

NO NO  

YES

NO

YES YES  

NO NO  

2  

Assessing the communication plan  

A checklist to support strategical communication planning.

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