ASSESSING THE COMMUNICATION PLAN BENEFITS OF THE ASSESSMENT • Verifies that the communication plan contains: o Aims and target groups o The strategy and content of the information & communication measures, to ensure transparency for all target groups o An indicative budget for implementation o The administrative team responsible for its implementation o Details of how it is to be evaluated • Improves the efficiency and the coherency of the communication measures before the plan is implemented • Supports the annual review of the communication plan and feeds into the midterm review CONTENT OF THE ASSESSMENT TOOLS FRAMEWORK OF YOUR COMMUNICATION PLAN (CP) Was your CP developed on the basis of the results of evaluations of communication YES NO actions undertaken during the last activities? In developing your CP, did you follow a structured process? YES NO Did you identify the strengths and weaknesses of the current plan? YES NO Did you carry out an evaluation of the information needs of local target groups? YES NO Did you seek the support of the existing information relays? YES NO Did you clearly define the expected outcomes? YES NO CONTENTS OF YOUR COMMUNICATION PLAN Did you specify the target audience (potential beneficiaries, beneficiaries and YES NO general public)? Did you define the communication strategy in order to ensure transparency for the YES NO target groups? Did you outline your objectives in the CP? Target groups and priorities? Strategy? YES NO Did you create a catalogue of measures? YES NO Did you ensure that all measures were linked to and support the communication YES NO strategy? ACTIVITIES AND RESOURCES Did you think how will you use your resources to carry out your strategy and work YES NO toward objectives? Do you have more than one tactic per strategy? (press conferences, news release, YES NO PowerPoint, brochure/report, etc) Have you planned what do you need to implement/execute communication YES NO activities? (digital camera, software, etc.) Do you have the expertise already? Social media? Graphic design? YES NO Did you include out-‐of-‐pocket costs (staff, images, materials, fabrication, etc.)? YES NO 1
ORGANISATION AND MANAGEMENT Did you describe the person/team that will carry out the communication activities? Did you define and validate the responsibilities of each person? Did you define and validate the providers' responsibilities? Did you define and validate the responsibilities of other local partners? Did you create a “committee” for the validation and review of the CP? EVALUATION AND REVIEW OF YOUR COMMUNICATION PLAN Are the means proposed proportional to the information needs identified in the CP? Did you formulate success and impact evaluation indicators for each communication measure in order to determine the outcome of the strategy? Did you evaluate your existing plan to determine if the objectives were achieved or not? Did the “committee” validate your CP? Did you develop a monitoring system which allows identification of possible deviations and provides the possibility to take corrective action?
YES YES YES YES YES
NO NO NO NO NO
Published on May 29, 2014