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Quotation and Caption Flow
Pull quotes and captions have been typeset specifically in order that the ragged edge always flows towards the centre of the publication. This has been implemented with the intention of drawing the user subliminally towards the centre of the document, towards the book’s veritable ‘line of symmetry’. Furthermore pull quotes have been positioned to intentionally clash with and break the flow of body copy making legibility fractured and uncomfortable.
After centre spread