Agricultural Machinery
NEW HOLLAND AGRICULTURE GROWING ITS HERITAGE IN MIDDLE EAST
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ew Holland Agriculture is always close to its customers, ready to provide the broadest product offering in the world and the solutions they need. The Brand is ideally placed to meet the growing demand and specific requirements of Middle East markets and its rich heritage is marked by important milestones in this territory. There are key macrotrends that are disrupting the way business is made across Middle East. The development of the agricultural sector is limited due to harsh climatic conditions, poor water management and soils but overcoming these challenges is the most important way to address sustainable development goals on environment and food security. The demand for agricultural investment has increased in the last few years and Qatar is one of the key markets making noteworthy strides in agriculture and landscaping. With this growing demand, farms are under development to be equipped with agricultural machinery. Despite the climate conditions in Qatar, one of the biggest landscape turf farm in the world has been built in order to provide high quality turf and trees for the venues of the World Cup 2022. The landscaping and turf management of the stadium has also created a demand on the small size agricultural machinery, and it is expected to leave a lasting environmental
38 Gulf Agriculture | www.gulfagriculture.com
and sustainable legacy after the tournament in the country. New Holland Agriculture through its local distributor in Qatar, Al Nakheel Agriculture & Trading WLL has brought a broad range of mechanized solutions to help to improve the market and meet these needs. Boomer tractor range is one of the mechanized solutions that has been delivered to Qatar on this regard and reached a milestone in its segment. Boomer: More efficiency and productivity in the same compact package The Boomer range packs a bigger performance while maintaining its compact size for
small horticulture and agriculture applications, homeowners, rural life stylers, landscapers, golf courses, municipalities, and hobby farmers. It has been extended with two new Class 3 models, the 41 hp Boomer 40 and the 47 hp Boomer 50, so that it covers the power segment close to 50 hp. The more powerful offering further increases the Boomer’s versatility, as they can take on with greater ease and the most demanding operations typical of this range – from mowing to transport and other duties such as light tillage, sweeping, snow clearance and general maintenance.
September-October 2021
