NEWS UPDATE
to participate from foreign operators. In fact, seven months before the start of the 2018 edition, Cesena Fiera's staff has already implemented several initiatives to attract international professionals to Rimini, the most important being: a strategic alliance with Cibus, the involvement of the German retail giant Rewe, the first edition of the Tropical Fruit Congress, the organisation of international delegations of professionals from the entire supply chain, from pre-harvest to post-harvest. The year 2018 has been proclaimed “the year of Italian Food” and Italian food trade fairs have decided to cooperate with one another. Specifically, Macfrut and CIBUS (the
International Food Exhibition to be held from 7 to 10 May 2018 in the city of Parma, located 200 kilometres from Rimini) have signed an agreement to encourage operators and incoming foreign buyers to visit the two trade fairs, which both focus especially on product innovation and internationalisation. The agreement entails a series of special offers dedicated to operators who would like to visit both trade fairs on the simultaneous days (9 and 10 May 2018) and will mainly concern logistics, with a higher number of shuttle buses and trains connecting the two cities. An incoming programme was also outlined, with the cooperation of ICE-Agenzia, to
bring hundreds of foreign buyers to Parma and Rimini. In addition to accommodation, dedicated tours of the two trade fairs will be available for foreign operators, along with visits to companies and market checks at retail outlets.
Hands-on expertise at European technical seminar The biennial Cobb Europe technical seminar at Harderwijk, Netherlands, brought together more than 50 people from 20 countries for a week-long technical seminar covering breeder, broiler and hatchery management, together with animal health and environmental topics. The program featured almost
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SEPTEMBER OCTOBER 2017