THE NUMBERS

Due to Backwoods’ authentic positioning with our partners, we go beyond traditional measuring. With unconventional partners, quantifying our analytics goes beyond backend metrics. In order to gain a more accurate view of Backwoods’ digital positioning, we include the following metrics within our engagement numbers:

• Likes

• Views

• Comments

• Listens/downloads

These numbers are sourced from not only our partners, but attendees and various accounts that may post about the brand while at the aforementioned events.

To paint the full story of Backwoods’ digital positioning, we also include the digital network information from the aforementioned accounts as well as any digital placement. These numbers can include:

• Follower count

• Digital media monthly unique visitors