MARKETING STRATEGY

will continue ”Moving the Culture Forward” and further integrating the brand into the lives of Adult Tobacco Consumers (ATCs) by amplifying our Smokehouse Social (SHS) and Alternate Distribution Network (ADN) programming via digital platform expansion.

Smokehouse Social

Smokehouse Social (SHS) will evolve to focus on opportunities to create and share stories that resonate with ATCs through content development/distribution across multiple platforms. The content strategy will be the focal point of all event programming and the tool utilized to activate within Alternate Distribution Network (ADN).

Influencers

To continue leveraging the brand loyalty created between Backwoods and the current brand audience, Backwoods’ will continue to partner with influencers from the Hip Hop space. However, in FY23 Backwoods will include partnerships with influencers from the Comedy, R&B, and Fashion space to appeal to a broader ATC demographic.

Merchandising

To legitimize Backwoods as a lifestyle brand among a diverse demographic, Backwoods will launch a merchandising program facilitated through the ADN channel.

Alternate Distribution Network

Will continue leveraging the brand loyalty created between Backwoods and its core Hip Hop audience. However, in FY23 Backwoods will expand our network of strategic partnerships within our ADN channel to include Comedy, R&B, and Fashion spaces to appeal to all aspects of our broader ATC demographic.