Lingerie & Beachwear S/S 24

SKAL DU TIL FORMLAND I HERNING?

Formland i Herning og MODE i Vejle finder sted på de samme datoer i august , så skal du til Herning, kan du med fordel lægge vejen forbi MODE-messen i DGI-Huset i Vejle, kun tre kvarters kørsel fra MCH.

På den måde får du det fulde overblik på segmenterne dametøj, lingeri, homewear, outerwear og accessories.

Husk at booke tid hos MODEmessens udstillere, hvis du vil være sikker på god tid til en kollektionsgennemgang.

Besøgende bedes bestille gratis adgangskort i forvejen og vil modtage en online-udstillerliste 2-3 uger før messen. Skriv en mail til charlotte@nord-fair.dk eller ring på telefon 4589 1277. Der er fri frokost til messens besøgende alle tre dage.

ARE YOU VISITING FORMLAND IN HERNING?

Why not also take a look at and the women’s fashion trade fair MODE in Vejle?

It is only a three-quarter drive by car from Herning, and the two trade fairs are taking place on the same dates.

In this way, you get a complete overview of the segments women’s clothing, lingerie, homewear, outerwear and accessories.

Remember to book individual appointments with exhibitors at MODE, if you want a full collection presentation. Please, order your free admission ticket in advance, and you will receive an online exhibitor list 2-3 weeks before the fair. Write an email to charlotte@nord-fair.dk or call her on +45 4589 1277. There is free lunch for trade fair visitors all three days.

TEX-STIL

FABRICS,

MODE-MESSEN IN VEJLE

WOMEN’S FASHION, OUTERWEAR, LINGERIE & ACCESSORY TRADE FAIR 20-22 AUGUST 2023

Danish Sales Agency And Global Specialist In Close Cooperation

HEKOPE

Wacoal Group: Wacoal Fantasie

Freya Elomi

Huber Group: Huber Skiny

CIFF Showrooms

B2-203 hekope.dk

Med 64 års knowhow og en stærk portefølje af brands tilbyder Wacoal-koncernen lingeri og bademode til enhver kvinde. I Danmark er Wacoal, Freya, Fantasie og Elomi repræsenteret af Helle Kofoeds agentur, Hekope.

With 64 years of know-how and a strong brand portfolio, Wacoal Group offers lingerie and swimwear for every woman. In Denmark, Wacoal, Freya, Fantasie and Elomi are represented by Helle Kofoed’s sales agency, Hekope.

Helle Kofoed har været agent på Wacoal siden 2016 og har 27 års erfaring med lingeri- og beachwear-segmentet. - Wacoal er en af verdens største lingeri- og badetøjsfirmaer. Deres paraply af mærker – Wacoal, Fantasie, Freya og Elomi - dækker bredt i forhold til størrelse, stil og produktgrupper. For eksempel tilbyder Elomi flot og funktionelt lingeri og badetøj til plus size-kvinden i op til 110 cm i omkreds og op til en O-skål, indleder Helle Kofoed.

Forskningscenter I Japan

Wacoal blev etableret i 1949 og skabte Japans første BH. Navnet har derfor japansk oprindelse, idet ”Wa” betyder harmoni, og ”Coal” er navnet på en japansk sø, som fandtes ved stifterens have. I dag har koncernen kontorer i flere verdensdele, mærkerne er repræsenteret i 57 lande, koncernen har over 20.000 ansatte worldwide og 22 egne fabrikker. Mærkerne føres hos over 5.000 forhandlere, og det europæiske lager ligger i Holland - Med 64 års knowhow og en hel familie af mærker, som hver især repræsenterer sit individuelle udtryk, kan Wacoal-koncernen tilbyde lingeri og bademode til enhver kvinde. For eksempel er Wacoal kendt for høj fashiongrad samt for høj funktionalitet, eksempelvis med modeller, der shaper og løfter. Gennem tiden har Wacoal opnået mange patenter på forskellige teknologier på området, faktisk har koncernen sit eget forskningscenter i Japan. Det viser, at innovation konstant er i højsædet. Senest har Wacoal lanceret konceptet Elevated Allure, der kan løfte barmen op til 2 cm. Black Appeal er en anden model, der minimizer og shaper i siderne, siger Helle Kofoed, der understreger, at teknologien altid går hånd i hånd med et raffineret og feminint Wacoal-design samt stor komfort. Komforten kommer blandt andet til udtryk i et sortiment af braletter – BH’er, som støtter barmen uden brug af bøjle.

Mærket Freya er målrettet yngre kvinder – inklusiv dem med stor barm.

Fantasie er kendt for en fremragende pasform og komfort. For alle koncernens mærker gælder det, at de leverer høj kvalitet.

Summary

Hekope has been the Danish sales agency for Wacoal since 2016 and Helle Kofoed has 27 years of experience in the lingerie and beachwear segment.

- Wacoal is one of the world’s largest lingerie and swimwear companies. Their brand umbrella - with Wacoal, Fantasie, Freya and Elomi - covers a wide range in terms of size, style and product groups. For example, Elomi offers beautiful and functional lingerie and swimwear for plus-sizes, Helle Kofoed begins.

Wacoal developed Japan’s first bra in 1949. The name therefore has Japanese origins, as ”Wa” means harmony and ”Coal” is the name of a Japanese lake situated by the founder’s home. Today, the group has offices around the world, the brands are represented in 57 countries, the group has over 20,000 employees worldwide, and owns 22 factories. The brands are carried by over 5,000 retailers, and the European warehouse is located in the Netherlands.

- With 64 years of know-how and a whole family of brands, each of which represents its individual expression, the Wacoal Group can offer lingerie and swimwear for every woman. For example, Wacoal is known for a high fashion degree, and functionality. Wacoal has focus on functionality, for example with models that shape and lift. Over time, Wacoal has obtained many patents on various technologies in the field, in fact the group has its own research center in Japan. It shows that innovation is constantly at the fore, says Helle Kofoed, who emphasizes that the technology always goes hand in hand with a refined and feminine design as well as great comfort. The Freya brand is targeted at younger women – including those with large breasts.

Fantasie is known for an excellent fit and comfort. For all the group’s brands, it applies that they deliver high quality.

About Freya

Freya is fashion-forward, vibrant lingerie, bra-sized swimwear and activewear. The whole range of product goes up to a K cup. Freya has a look that works for every single moment, during busy times when you’re at work, studying or spending time with your family. During fun times, when you’re out partying with friends, on holiday exploring or trying something new. And even during me-time, when you’re chilling at home or working out.

About Fantasie

Fantasie has been a favorite among women all over the world since 1951. Designed and produced to provide an extensive collection of expertly fitted lingerie and bra-sized swimwear to take you from day to night. Crafted with care using quality fabrics, the sophisticated styles offer effortless support and comfort in sizes 65-100 back, D-M cup. The styles are designed to offer effortless support and comfort without compromising on style.