3 T I P S T O I M P R O V E L AW F I R M M A R K E T I N G D U R I N G COVID-19
INTRODUCTION Lockdown is arising business politics An alarming situation for the stakeholders, increases the demand for lawyers Legal advisors should boost their marketing during the Corona crisis
3 MARKETING TIPS 3 steps could be taken to boost online law firm marketing on digital platforms
Conduct a comprehensive web audit Invest in social media marketing Update business listings
CONDUCT A COMPREHENSIVE WEB AUDIT 35% of the law firms have not updated their websites for 3 years The content is outdated No new research or informative services are shared on the website So, the conversion rate is also low
CONDUCT A COMPREHENSIVE WEB AUDIT
Insert a call to action link on the homepage Share customer reviews, video testimonials, or highlight their success story online Conduct a complete web audit by professionals
This will help in increasing page visitors
INVEST IN SOCIAL MEDIA MARKETING
“Social media marketing for law firms is trending these days”
INVEST IN SOCIAL MEDIA MARKETING
Firms are investing in having active social profile Law firm’s Facebook marketing provides a chance for legal advisors to create a targeted campaign Facebook ads have a lot of objectives They are useful and generate good results at the end
UPDATE BUSINESS LISTINGS
Just like phone directories, every business has its website link posted in online web directories, which helps people to find the relevant contact details of the company
UPDATE BUSINESS LISTINGS Among all the best of all is Google my business Try completing all fields and avoid fake information Helps in getting positive reviews Customers can review and rate local businesses, which helps in spreading the word of mouth
SUMMARY ď‚ In this pandemic boosting digital presence is important ď‚ Law firms can apply these hacks to:
Improve their online presence Increase their social interaction Generate more sales
Website: https://websonex.ca/ Email: sale@websonex.ca Address: 9131 Keele St Suite A4, Vaughan, ON L4K 0G7 Facebook: https://web.facebook.com/websonex/ Twitter: https://twitter.com/websonex/ LinkedIn: https://www.linkedin.com/company/websonex/ Instagram: https://www.instagram.com/websonex/