Page 1

John Robshaw at home with

Issue No. 29 June 2013

Classic Contemporary Home Furnishings Ella bed $1399; Linear dresser $1999; Jansen bench $ 529; all items priced as shown. Order our free catalog with over 250 pages of inspiration. | 800.952.8455



June 2013

issue No. 29


matchbook girl has a serious summer reading list. sips pi単a coladas by the pool. dazzles in semi-precious stones. can think of ten good uses for a lucite tray. fills her sofa with block print pillows. whips up a scrumptious Sunday brunch. travels the globe for inspiration.

john robshaw

at his Lower East Side home Photography by Carol Dronsfield

never forgets where she came from.


month in review!


catch up with matchbook online



June 2013 contents

staples 8 DATE BOOK


10 month in review 12 NOTE FROM KATiE




Summer Sheen Wedding Weekend Step Into My Office

104 JUST MARRIED 106 odds & Ends

68 106

history lesson 30 PORTRAIT OF A LADY

34 Kindred spirit

Janis Joplin

86 4





culture & living 20 MAY WE SUGGEST

Book, music, and film reviews

24 Gadget Girl

Libby Bates

26 art gallery

20 24 26 18

Seaside Living







June 2013 contents

features 36 Tennessee Brunch


Brunch with Gen and Benjamin Sohr of Paper and Pencil Development

54 Gems by Julie

A visit to the Upper East Side abode of jewelry designer Julie Vos

68 With a Wink

We meet the family behind the California-based lifestyle brand iomoi

86 The Talented Mr. Robshaw

At home with textile designer John Robshaw

68 6





Dat e B o o k 2013

june 1



Norma Jeane Mortenson, l ater known as Marilyn Monroe, is born in Los Angeles, California. (1926)

Coronation of Queen Elizabeth II (1953)

The Duke of Windsor marries Wallis Simpson at Château de Candé near Tours, France. (1937)




First drive in movie theater opens in New Jersey (1933)

Natalie Portman is born in Jerusalem, Israel. (1981)

National Iced Tea Day




John Hughes cult cl assic Ferris Bueller's Day Off released, (1986)

Anne Frank begins to keep a diary. (1942)

Fashion icon “Slim” Keith born in Salinas, California. (1917)




Happy Father’s Day!

International Picnic Day

American fashion designer Bill Bl ass is born in Fort Wayne, Indiana. (1922)




John F. Kennedy proposes to Jacqueline Bouvier. (1953)

The bicycle is patented by W. K. Cl arkson, Jr. (1819)

American fashion designer Vera Wang born in New York, NY (1949)



French writer Antoine de Saint-Exupéry is born in Lyon, France. (1900)

Margaret Mitchell’s Gone with the Wind is published in New York, New York. (1936)



50 classic accessories for your home Make An Entrance

Functional & Chic


Decorative Accents

Fill The Walls



Comfort Is Key





print the "50 cl assic" checklists


st yle your wa r d r o b e s ta p l e s

c at c h u p o n l i n e w i t h m at c h b o o k b e t w e e n i s s u e s !

discover inspiring decor

c r e at e y o u r p e r s o n a l m at c h b o o k p r o f i l e

Month in Review

a look back at Matchbook's may Follow along on our instagram adventures!

@matchbookmag @jane_lilly @katiearmour


Toured the Kips Bay Decorator Show House



Drooled over Chance's new Greece inspired collection


Checked out the punk exhibit at the Met


Did some decoupage damage at John Derian Co.


Enjoyed the Dennis Hopper exhibit at The Gagosian

12th 10


Celebrated Mother's Day with lobsters and champagne

Dinner with girlfriends at Cafe Gitane


raced to the theater to see The Great Gatsby


Hunted for vintage treasures with robert allen design at the Brimfield flea!



Danced the night away to Phoenix at the Apollo Theater

Interviewed the one and only Martha Stewart at Macy's


Grabbed coffee with Cl are Vivier and fell hard for her handbag


Photo shoot Chez Robshaw



Swung by Sotheby's to see the Basquiat show

Next stop Kauai!



Lunched with Serena & Lily in the Hamptons


Had fun in the sun at the St. Regis Princeville



N ot e F r o m K at i e + Ja n e 2013



appy June, Matchbook girls! We hope you have your sun hats and shades ready because summertime is upon us. This month's issue covers the country from coast to coast. We kick things off in California, paying a visit to Matthew Grenby and Irene Chen of lifestyle brand iomoi. Their darling family and home will have you itching to pack up and move to San Francisco's sunny East Bay (or at least invest in a monogrammed ice bucket or two). Next up we head to Nashville, Tennessee for a festive Sunday brunch hosted by design duo Gen and Benjamin Sohr. The husband wife team behind Paper and Pencil Development Co. prove they know how to throw a party. We hope you'll find some inspiration for your own summer soirees. Back in Manhattan we're going uptown to drop by the lovely home of jewelry designer Julie Vos. Our team fell hard



for her semi-precious baubles and perky Pomeranian, Fiona. Last but not least, we're booking it downtown to shoot our cover boy, textile designer John Robshaw, in his vibrant Lower East Side abode. Packed to the gills with inspiration from India to Brazil, we left debating which was more charming – John or his designs. We have a hunch this is going to be the best summer yet... Katie + Jane


Thank you...

Tec Peta ja

Cooper Carras

Photographer Nashville, TN

Photographer New York, NY

Carol Dronsfield

Scott Wade

Photographer New York, NY

Writer New York, NY THE

matchbook team Katie Armour

co-founder editorial director cathy higgerson

Jane Lilly Warren

co-founder creative director gail early

copy editor

global sales

Clare Whitaker

Jordan blaser

editorial intern

design intern



2 1

Summer Sheen


k atie a r mour , editor i a l dir ector

shimmery metallics made for summer 5


6 7



1. Gold Flatware, West Elm, $29 2. Bug Wine Glass, Zara Home, $8 3. Coral Pendant Necklace, Aerin, $150 4. Shimmer Gold Pillow, Room & Board, $69 5. Jolie Table Lamp, Crate & Barrel, $249 6. Beach Cream, Aerin, $45 7. Metallic Stripes iPhone 5 Case, Anthropologie, $38 8. Worlds Away Devin Gold Leaf Bench, Zinc Door, $1,748 9. Jute Glitter Bag, Jayson Home & Garden, $98 14


e d i to r ' s w i s h l i st

3 1 2

6 5 4 7


9 1. Giltwork Pin-Fringe Clutch, Anthropologie, $78 2. Chambered Nautilus Shell, Aerin, $290 3. Vince Camuto Rose Gold Pyramid Studs, Zappos, $28 4. Engineered Stripe Boatneck Top, J.Crew, $45 5. Loeffler Randall Lulul, Zappos, $236 6. Summer Cork iPad Folio, Kate Spade, $85 7. Metallic Suede and Hemp Rug, Serena & Lily, $250 8. Jewel Silver Sequin Short, Calypso, $195 9. Moroccan Wedding Pouf, Calypso, $465 matchbook


1 2

wedding weekend ja ne lilly wa r r en, cr eati v e dir ector

toast the newlyweds with style and whimsy 3


5 6


7 8


1. Large Molded Cosmetic Case, Tory Burch, $95 2. Pierre Hardy for NARS Nail Polish Pair in Sharks, NARS, $29 3. Anniel Ballet Flats, Shopbop, $170 4. MINOX Classic Digital Mini Camera, Urban Outfitters, $249 5. Congratulations Swirl Kraft Card, Sugar Paper, $6 6. Tortoise Flower Bracelet, J.Crew, $88 7. Tom Ford Beauty Lip Color Shine, Saks, $48 8. Set of Wedding Coasters, Page Stationery, $36 9. Dapper Bottle Stopper, BHLDN, $10 10. I Married Adventure Book Clutch, Kate Spade, $325 16 matchbook

e d i to r ' s w i s h l i st



5 4

7 1





1. Arabelle Dress in Ditzy Floral, J.Crew, $200 2. Marc Jacobs Daisy Eau So Fresh Rollerball, Sephora, $20 3. Tissue Weight Wool and Cashmere Wrap, Nordstrom, $88 4. Honeymoon Recollections' Panama Notebook, Smythson, $80 5. Seating Arrangements by Maggie Shipstead, Amazon, $18 6. Sunburst Studs in Rose, Loren Hope, $36 7. Bumble and Bumble Tonic Lotion, Sephora, $20 8. Metallurgy Compact, BHLDN, $50 9. Celeste, Kate Spade, $230 10. Cassidy Medium Weekender, Sole Society, $70 matchbook 17



Step My Office stepInto into my office Jordan Blaser, Design Intern jor da n bl aser , design inter n

just direct your to feetbrighten desktop fancies to the sunny side of the street your work day






1. DIY Travel Map Kit, Terrain, $68 2. Kamal Snow Dots, West Elm, $20 for 4 3.Endmoor Laptop Case, Jack Wills, $34 4. TPS Mint File Cabinet, CB2, $159 5. Favorite Things iPhone Case, Kate Spade, $35 6. Stick Around Arm Chair, CB2, $400 7. Walden Pond Bone Scissors, Anthropologie, $36 18


e d i to r ' s w i s h l i st

2 1 3 5 4





1. 3-Drawer Box, The Container Store, $15 2. Snug.Magnets, Snug Studio on Etsy, $20 3. Beluga Bookends, Anthropologie, $68 4. Rifle Zebra Notepad, Paper Source, $9 5. Saffian Address Book, Paper Source, $25 6. Colossal Golden Wishbone, Anthropologie, $58 7. Birch Cylinder Pot, Terrain, $14 8. Wastebin, West Elm, $44 9. Threshold Hamilton X Slat Desk, Target, $91 matchbook


Cu lt u r e C lu b our picks in books, movies, and music this JUNE

may we suggest

on our shelf...

The Yonahlossee Riding Camp for Girls by Anton DiSclafani, Riverhead Books, $30

Few debut novels are as mature and pageturning as Anton DiSclafani’s wonderful The Yonahlossee Riding Camp for Girls. Set between a family's sprawling Florida farm and the eponymous, idyllic riding camp in the Blue Ridge Mountains during the depression era, we are presented with the thrilling coming of age story of 15-year-old Thea Atwell. It drawls with equal parts Southern 20


charm and Southern tragedy.

tale while the mystery keeps the reader glued to the pages. By the end, it As the story begins, Thea is clear that DiSclafani is sent away to the yearhas announced herself long Yonahlossee camp to as a brave new voice in ride horses and become a American letters and we trained debutante among can’t wait to see more the South’s most elite from her. families. Yet, for Thea, Available June 4 it's not all that meets the eye as the story behind her being sent away and breaking up the family farm is slowly revealed. The narrative moves from the North Carolina camp, where DiSclafani is a master of writing about riding, to her past year on the secluded family farm, which is shared by Bobcat and Other her parents and her twin Tales by Rebecca Lee Algonquin Books, $15 brother. Thea Atwell is the type of heroine that will stay with readers well beyond the last page. She is at times amoral, impulsive and loving. It is this esoteric mix that centers this troubling

Rebecca Lee packs so much of tortured humanity, warts and all, into her stories that at times it makes you almost flinch. In this superb short story collection, Bobcat and Other Stories,

Lee tackles modern marriage, apathy, and the overeducated elite, all with a remarkable sense of humor. One could recommend this book for the title story alone. In Bobcat we witness multiple marriages unravel over the course of one dinner party as the narrator sits idly by. It’s the type of disturbed evening not seen since Joyce’s The Dead. Available June 11

The Last Summer of the Camperdowns. Riddle James Camperdown, named after Jimmy Hoffa, is the sardonic and curmudgeonly 12year-female narrator of this raucous novel set in Cape Cod in 1972. After witnessing and staying quiet about a murder, Riddle unfolds a story of her politician father and ice cold formerly famous mother as family secrets and past loves come to the surface. Told with true wit, Kelly presents a wonderfully zany story of wealth and its trappings. Available now

of the finest novels of the past decade, Colum McCann brings us once again into a world of hardscrabble lyricism with Transatlantic. Unsurprising from the title, the novel crosses the Atlantic from Ireland to the US in three seemingly disparate stories. We are treated to the tale of the first transatlantic flight by a pair of British war veterans, the visit of Frederick Douglass to Ireland in 1845, and George Mitchell’s 1998 trip to broker the Good Friday Peace Accords. While the tales may seem disconnected, McCann is a wonder of a writer who pulls these strings neatly together over generations of transatlantic voyages. Available June 4

The Last Summer of the Camperdowns by Elizabeth Kelly Liveright, $26

Murder, a washed up Hollywood actress, a politician, a love triangle and a whole lot of horseback riding is the strange backdrop of

Transatlantic by Colum McCann Random House, $27

Following up on Let the Great World Spin, one



Cu lt u r e C lu b at the box office ...

The Bling Ring

The charming Emma Watson stars in Oscar-winning filmmaker Sofia Coppola's latest film. In Los Angeles a group of celebrity-crazed teenagers track stars' locations so they can burglarize their homes. The frightening part? It's inspired by actual events. In theaters June 14

Unfinished Song

A grouchy older fellow named Arthur is coerced into joining a local singing group by his wife (played by Matchbook favorite Vanessa Redgrave). We have a weakness for any feel-good film that celebrates love, friendship, and music. In theaters June 21

on the stereo...

Camera Obscura – Desire Lines

We have been eagerly anticipating the Glasgow quintet's latest album since 2009's wildly successful My Maudlin Career. This new album, which is the band's fifth, was recorded in Portland, Oregon, and is being heralded across the board as their best yet. Available June 4 22


John Legend Love in the Future

It's been five years since his last solo release, Evolver, and Legend fans are anxious for something new. The album's catchy first single, "Who Do You Think We Are," sparked our interest and we can't help but be curious about his reunion with former collaborator Kanye West. Available June 25

T e c h Sm a r t libby bates

gadget girl


ur June gadget girl is one busy bee. As social media coordinator of lifestyle brand Vera Bradley, Libby Bates lives and breathes the latest technology. When she's not at an event tweeting up a storm, you can find her hitting the gym with her trusty pedometer or skimming the morning news in her inbox. Read on for this stylish southern belle's go-to gadgets...

Virgin Health Miles Pedometer

Checking my steps is addicting! Vera Bradley works with Virgin HealthMiles to offer a program with a pedometer that rewards exercise. It's great motivation to hit the gym. Instagram Magnets, StickyGram, $15

I'm a huge Instagram fan and StickyGram lets you print your favorite shots on magnets. I take so many photos that I never see again, so I love being able to take my Instagrams off line and onto my fridge.



Juice Pack Powerstation Duo, Mophie, $99

Small but mighty, this charger is a lifesaver when our team is on the road or tweeting from an event. The double USB ports means that we can share the charger or plug in an iPhone and iPad.

Large Laptop Tote in Midnight Blues, Vera Bradley, $88

theSkimm Newsletter, Free

A coworker introduced me to theSkimm and it's quickly become a part of my morning routine. The daily emails give the news in bite-sized pieces in a voice that sounds like a girlfriend. I feel smarter every time I finish reading it!

This tote is my go-to work bag. The padded sleeve lets me slide my laptop right in and I can still fit plenty of notebooks and folders in the sides.

Rich Neeley Designs Book Dock, Etsy, $52


I love these iPhone book docks! I'm a bit of a bibliophile so I'm a big fan of this marriage of 2 of my favorite things: my books and my iPhone.




Seaside LIVING a r t s u r e t o b r i n g s o m e s u n s h i n e t o y o u r wa l l s

clockwise from top left: Lifeguard Tower by Bree Madden, Etsy, $30 • Married to the sea by Clare Elsaesser, Etsy, $45 • Vintage Coral Print, Etsy, $14 • Sunnies by Yvette Inufio, Etsy, $15 • Vogue June 1934 by Edward Steichen,, $95



clockwise from top left: What If by Mark Borthwick, Exhibition A, $225 • Vogue November 1954 by Cliffford Coffin,, $109 • Beach Finds by Louise van Terheijden, Etsy, $90• Models Sunbathing by Nina Leen,, $80 • Beach by Gia Coppola, Tappan Collective, $80 • A Sea View by Cassia Beck, Etsy, $20• The Parakeet and the Mermaid by Henri Matisse,, $75 matchbook


P o rt ra i t o f a L a dy Janis Joplin

psychedelic Pearl


native of Port Arthur, Texas, singer-songwriter Janis Joplin (1943–70) was raised with a love for music. Her early years were rocky as she struggled to escape the small town and its conservative community. As a child she sang in the church choir, showing promise from an early age. Things grew difficult for Janis in high school when she hit puberty and developed acne. She was bullied by classmates for her refusal to fit in, opting to wear men’s shirts with tights rather than the typical ladylike fashions of the day. Her friends were mostly male and she worshipped Kerouac, Ginsberg, and the Beat Generation. Soon enough she’d earned a reputation as a wild, tough girl who loved to drink. After high school, Joplin 28


bounced around schools before settling in at the University of Texas at Austin in 1962. There, she began performing at musical gatherings known as "folksings" and was noticed for her strong, bluesy voice. Unlike other gentler female vocalists of the day, such as Joan Baez and Judy Collins, Joplin’s vocals were powerful and gutsy. In 1963 she dropped out to explore the music scene in San Francisco and eventually New York City. However, boozing and drugs took over her life before she landed a big break and in 1965 she returned to Texas to try to get clean.

style and brought her on board. Though she initially stuck to the tambourine, her unusual vocals eventually earned her a spot in the limelight. Big Brother was a big hit at the famous Monterey Pop Festival in 1967 and landed a record deal with Columbia Records. Their album, Cheap Thrills, went gold but friction between Joplin and her bandmates was growing by the minute.

Worried the band was holding her back professionally, Joplin finally decided to make a go of it on her own. Her first attempt, the 1969 album I Got Dem Ol' Kozmic Blues Again Mama! was met with Never one suited for the quiet life, Joplin eventually mixed reviews. Around found herself back in San this time she developed Francisco auditioning for a heroin addiction and sadly, her next album, a psychedelic rock band known as Big Brother and Pearl (her nickname among friends), would the Holding Company. be her last. On October The boys liked Joplin’s





4, 1970, the promising young performer died of an accidental heroin overdose at a Hollywood hotel. Pearl was posthumously released the following year and became Joplin’s most successful album. In 1995 she was righty inducted into the Rock and Roll Hall of Fame. The gutsy small town girl from Texas was a pioneer of women in rock music and will continue to inspire for generations to come.


further reading

Scars of Sweet Paradise: The Life and Times of Janis Joplin, Amazon, $16 Love, Janis, Amazon, $10



Wooster Sunglasses

Peace Sign Stud Earrings

Shopbop, $185

Shopbop, $35

Kiki Printed Ballet Flats

J. Crew, $175

Turquoise Stone Sonic Ring

Shopbop, $55


Priscilla Mochila Suitcase

Shopbop, $750

Daytrip Faux Fur Vest

Buckle, $53

Pendant Embroidered Skater

Topshop, $120



Dawson Small Bucket Bag

Tory Burch, $325

Oh Lord, won't you buy me a Mercedes Benz? the jean vest in storm cloud wash

Madewell, $88

Surf Bangles

Shopbob, $105

Turquoise Drop Pendant Necklace Café printed wool and

Shopbop, $77

silk-blend Capri pants

Net-A-Porter, $272

Twiggy Clutch Tanner Flat Sandal

Tory Burch, $395

Shopbop, $195



K i n dr e d Sp i r i t

Don't compromise yourself. You're all you've got.

Brockton Bench

Ballard Design, $599 - $1,061

Saudades Pillow,

CB2, $25 Worlds Away Daisy Silver Leaf Mirror

Zinc Door, $893

Diamond-Pattern Stool Blue

Wisteria, $275

Sand Ikat Throw

Jayson Home, $78



Round Jute Rug,

Serena & Lily, $125

Marin Dinnerware

Crate & Barrel,

$114.95 - $149.95

Dip-Dye Placemat

punjabi jar lamp

West Elm, $14

Sundance, $165

Evita Dessert Plate

Anthropologie, $12 Pom Pom Napkin

Terrain, $16

Gypset Style

Assouline, $45

Robert and Courtney Bookends,

CB2, $50

Peace Love Pillow

Jonathan Adler, $110



Tennessee brunch

Te x t



Clare W hitaker P h o t o g ra p h y b y Te c P e t a j a Styling by Gen Sohr A ss i st a n t st y l i n g b y M e g h a n K e l l e y by


hen it comes to throwing a good party,

Genifer and Benjamin Sohr of Paper + Pencil

Development are Nashville’s king and queen. The design obsessed husband-and-wife team (They collaborate

on architecture and interiors.) have become known about town for their lively gatherings of friends, new and old. Their fête of

choice? Sunday brunch held in the couple’s modern courtyard at the home they designed and built themselves, where guests are

encouraged to sit back and enjoy the plentiful sunshine, food, and drink. Benjamin, an avid cook, spearheads the menu, while Gen

sets about “making things pretty.” For this Mexican-themed party the two round up their favorite foodie-creative-music people to

feast on Benjamin’s famous pork verde, refried beans, homemade guacamole, and farm fresh fried eggs. The ever resourceful Gen arranged cherry blossoms from the yard in vintage vases and

spruced up the table with a red gingham runner by local Nashville company Hester and Cook. Read on to experience the Sohr’s flavorful Southern take on a Mexican brunch.







El Diablo

Gen's Cocktail of Choice 2 oz. Siembra Azul Blanco Tequila 1 oz. House Ginger Beer 0.75 oz. Theuriet Crème de Cassis 0.75 oz. Lemon Juice Shake with ice and strain into a chilled rocks glass filled with ice. Garnish with a lemon wheel and candied ginger. Victor Jules Bergeron, Trader Vic’s Bartender’s Guide, 1972. 40






Benjamin's Pork Chili Verde

Salsa 2 cups olive oil 4 pounds pork butt, 3 pounds tomatillos, trimmed and cut into peeled and quartered 1 ½–inch chunks 2 fresh jalapeños, 2 heads garlic, chopped sliced (add more if salt and freshly ground you like heat) black pepper 2 garlic cloves, diced ½ large yellow onion, diced ½ large yellow onion, 1 bunch cilantro quartered 3 limes, sliced 5 cups pinto beans* bacon* cloves* Directions

In a large stock pot, heat the oil at mediumhigh and add the pork and garlic. Season with salt and pepper to taste. Bring to a boil and then lower to a simmer. Slow-fry the pork for approximately 1 hour, stirring occasionally. While the pork is cooking, in a large container add two cups of water to the salsa ingredients. Blend with a hand mixer until chunky and well combined. When the pork is browned and well cooked on all sides, remove ¾ of the oil Add the onion and cook for 10 minutes. Add the salsa to the pork and simmer for approximately 90 minutes, seasoning to taste with salt and pepper, until the pork is well braised and tender enough to pull apart with your fingers. Divide among 8 bowls. Garnish with cilantro and a squeeze of lime. Serve with corn tortillas.

*optional ingredients (serves 8) matchbook




About Paper and Pencil Development “We have spent endless nights lying in bed, dreaming up all the things that we would love to see brought to Nashville. We founded Pencil and Paper Development as a platform for undertaking these design projects. Since founding the company, we’ve designed and remodeled assorted homes and engaged in creative consulting, both residential and retail. The next big step for Pencil and Paper will be a multi-use development, not far from our home. The Arrow House will contain the perfect neighborhood restaurant, a tiny bar, collaborative work spaces, apartments, and possibly a very, very small hotel. We also have an amazing country concept in the works called Liberty Lodge. Imagine a cluster of perfect little modern cabins set in a pristine field just an hour outside Nashville. It will be perfect for locals wanting to escape for the weekend or city folks who want to experience the calm of the country with a cool, modern twist. Of course, Liberty Lodge has a communal kitchen and hang out too. It all comes back to food and friends!” – Gen Sohr







Gen’s Entertaining Tips..

1. Start with

a clean canvas.

Our back

porch is a great big, white canvas just waiting for color. This makes it easy to alter the space based on the occasion. I'm a huge a fan of white, gray, and natural- popped with my favorite tomato red and navy.

2. Play with

patterns. I love a layering of assorted textiles in different scales. We used small scale ab-



stract dot napkins with the larger scale graphic check in the same tomato red palette. It’s playful without trying too hard.

3. Don’t be afraid to mix themes.

In this case we served

mexican food, but the table has a nod to the tradition of the south.

4. Hang art indoors and

out. I recently hung the big apple print above the fireplace and love

how unexpected it feels to have a framed piece of art outside. The apple red was the perfect jumping off point for the table.

5. Collect vintage

vases and pottery.

It adds

instant personality to your table and is budget friendly. I have a butler's pantry filled with my "props" so I am always prepared!

6. Marry a

fabulous cook! matchbook




Follow Gen blog I n s ta g r a m

F o l l o w Pa p e r + Pencil Development Co! website I n s ta g r a m






get the look Let's Do Brunch





8 1. Le Creuset Cast Iron Trivet, Chef Tools, $65 2. Square hi-gloss White Tray, CB2, $30 3. Home Made Summer, Anthropologie, $35 4.Roost Etched Botanical Juice Glasses, Orange and Pear, Set of 6 $58 5. Studiopatro Keep It Simple Tea Towel, Orange and Pear, $24 6. Ruffoni Copper Pan Set, Anthropologie, $798 7. Teak Harvest Table, Serena & Lily, $1,900 8. Mason Jar Drink Dispenser, Pottery Barn, $69 52


2 1


4 5

6 7

8 9

1. Big Head Rooster Salt & Pepper Shakers, Emilia Ceramics, $36 2. Wooden Ice Cream Spoons, C Wonder, Set of 20 $8 3. Chalkboard Message Board, Terrain, $20 4. Gingham Check Tablecloth, Pottery Barn, $59 5. Ikat Nesting Bowls, C Wonder, Set of 3 $58 6. DV Chair, Industry West, $185 7. Tort Serving Set, Anthropologie, $36 8. Rhubarb Syrup, Terrain, $14 9. Engraveable Gift Collection Classic Glass Set, Orange

and Pear, Set of 4 $44






by julie


Since launching her jewelry collection in 2006, New York based designer Julie Vos has won legions of admirers from coast to coast. The pleasantly affordable pieces, which are known for their luxe gold tones and semi-precious stones, certainly had the Matchbook girls at hello. Julie explains that they attract women who are “confident, polished, and comfortable” – just our kind of gal! From elephant bangles to bamboo stacking rings, each design seems chicer than the next. We paid Julie a visit at her family’s Upper East Side abode to learn more about the savvy woman behind our favorite new gems.

Photography by Carol Dronsfield Text by Clare Whitaker



F i r s t t h i n g s f i r s t, h o w d i d y o u g e t s ta r t e d i n the jewelry business?

In the beginning I did it by myself in the kitchen late at night with tools. I would just experiment. The kitchen was covered all the time. I don’t go to other places or periods for inspiration it usually just develops in my mind. But now that I have an office and a staff the designs have become quite collaborative. I’m the oldest person and the youngest person is twenty-three so there’s a range of ages and styles. I like them to weigh in. Though I ultimately go with my gut, I like to elicit their opinions. One person is kind of bohemian, another is very preppy, another very classic... Sounds like a good mix! How big is your team now?

We’re having a little growth spurt. We have about eight full-time employees, but we’ll be hiring three more. D o y o u h av e a fav o r i t e piece in the collection?

The collection is like a family and my eyes are always on the baby. I’m always most enchanted matchbook






by the newest piece. Of course there are certain things like the crescent hoop that I’ll wear for years, but usually it’s the youngest I’m most taken with. Who is the Julie Vos customer?

I’ve been thinking a lot about this recently. I thought of all the customers that I know and wrote out their name and characteristics and then looked to see what 60


they have in common. I realized if I invited them all over they would really like each other. They are women who aren’t interested in labels. Each has a confidence about her – she’s not trying to look like someone else. She wants to look polished and cares about how she looks, but for her shopping is fun, not stressful. My customers are very real, sophisticated, and comfortable in their own skin. They have

interesting lives. One customer is an awardwinning flower arranger, another has a master's degree in textile design, another is on the board of the Kennedy Center... They sound like M at c h b o o k g i r l s ! D o y o u f i n d y o u h av e a g r e at d e a l i n c o m m o n with the women you design for?

I think so. They are so much more than what they wear, which is



something I firmly believe in. Outside of my jewelry business I founded a nonprofit. It’s called The Story Prize and it goes to the best collection of stories published in a calendar year in English in the United States. Like my customers, I’m a woman on the go. We’re doers. G r o w i n g u p, w e r e y o u r pa r e n t s i n t e r e s t e d i n fa s h i o n o r l i t e r at u r e ?

I grew up in Stamford, Connecticut. We would often come into New 62


York for special occasions. My sister and I would wear rabbit muffs and come in for a show or a special meal. My dad was a Mad Man on Madison Avenue. He had his own agency and commuted back and forth. My mom was a jock – she was always in her tennis clothes and competing in a tournament. Sounds like a st ylish duo! Were you ever tempted to follow in their footsteps?

I majored in English and went to work at my dad’s agency, but then a publishing client hired me away. When I started a family I began consulting for publishers. Then I got my master's in short fiction and started The Story Prize. Then I started the jewelry business on a whim. W h at d o y o u d o w h e n you’re not designing jewelry or working on t h e n o n-p r o f i t ?

I walk the dogs in Central Park. We have a place in



West Palm Beach that we go for R & R. Right now my mind is usually on the business though. There are so many balls up in the air between the production, the designing, the wholesale, the retail, the websites, the staffing... Oh, and I love the theater. I saw Pippin twice last week! W h at d o y o u f i n d t o b e t h e m o s t g r at i f y i n g aspect of designing?

The biggest thrill is when you see it on a complete stranger in a restaurant or in Grand Central Station. Against their skin they have something you made. Lately I’ve been asking: What is jewelry? Why do we love it? In the old days it goes back to currency. In India, the bride's dowry is the jewelry she brings. It’s something that is valuable and holds its value. Jewelry is also like little pieces of art. It all comes back to the aesthetic woman who loves beautiful things. There’s a lot of value in my jewelry, it’s not overpriced. I’ve always said we’re jewelry for the smart woman. W h e r e d o y o u wa n t t o



ta k e t h e b u s i n e s s ?



I want to stick with jewelry. That’s what I know how to do – that’s what I’ve spent the last ten years learning. There are a lot of mechanics involved. It has to be comfortable, not just aesthetically pleasing. There is always something you haven’t done before and always something more to learn. It’s really gratifying to know so much about one thing. W h at i n s p i r e d y o u t o w o r k w i t h s e m i-



precious stones?

I love the colors. They look really good with the skin – rose quartz, moonstone... They’re just so flattering. I saw a really interesting jewelry exhibit at a design museum and had a bit of a revelation. The exhibit was full of diamonds, rubies, and sapphires, but at the very end there was Elizabeth Taylor’s jewelry that had been designed especially for her. It was cabochon and it was made of turquoise and amethyst – two semi-

precious stones. They were the most feminine and sexy and colorful pieces in the whole exhibit. That was my revelation – this is what I love, this is why I’m doing this. follow Julie website I n s ta g r a m twitter Fa c e b o o k

the matchbook girl's

julie vos picks 1

2 3

4 6






9 12


1. Curaçao Earring, $135 2. Byzantine Ring, $155 3. Nantucket Scarf, $120 4. Luxor Cuff, $275 5. Fleur Ring – Set of 3, $48 6. Elephant Cuff, $85 7. Capri Clip-On, $130 8. Horn Pendant, $98 9. Key Necklace, $65 10. Deco Ring, $135 11. Bali Bracelet, $265 12. Lion Ring, $75 13. Crisscross Ring, $68 matchbook






ether you're on the hunt for an elephant tape dispenser, monogrammed tote, or Lucite ice bucket, California based lifestyle brand

iomoi has

got you covered. Founded in 2001 by husband and wife team Matthew Grenby and Irene Chen, iomoi has since amassed a cult following for their luxury goods "with a wink". Their wide array of product artfully walks the line between modern and traditional (How very Matchbook!) and has charmed our team for years. Irene has extensive experience in product development and licensing (she earned her spurs at Donna Karen and Calvin Klein.), while Matthew is a born entrepreneur, spearheading the company's digital, graphic, and management aspects. Matchbook paid the duo a visit at home in San Francisco's East Bay to meet the darling family behind our favorite Lucite tray.

Text By Clare Whitaker Photography by Cooper Carras





First things first, where did the name IOMOI come from?

iomoi came out of our search for a unique name that suggests the essence of our brand without being too literal. Ultimately, it is an abstract word, pronounced “i-owe-moi” that suggests “i owe myself (this little pleasure).” This reflects our focus on personalization and gifting. We also like how the symmetry of the word reflects our partnership. What inspired you to launch the business back in 2001?

Thoughtfulness! Our customers are always looking for a thoughtful, personal way to gift and stay in touch that is reflective of their timeFor us we truly find the whole to be less (with a greater than the sum of its parts, as wink) sense we constantly challenge each other to of style. grow creatively and practically. When we started, we were also inspired by the notion of chops. For us we truly find the whole bringing an aesthetic sensibility from to be greater than the sum of its parts, the fashion world to less traditional as we constantly challenge each other categories like paper, home goods, and to grow creatively and practically. accessories. Irene, what is your role in the business? And Matthew, yours?

Basically, we do it all together. We both bring a unique set of skills and experiences to the table that we find to be complementary and useful in the various aspects of the business. My fashion product development background dovetails nicely with Matthew’s graphic design, technical, and business

Is it challenging running a business with your spouse? Are there ever disagreements?

We have found working together to be the most rewarding and challenging experience of our careers. At times, it may be a struggle to maintain our professionalism during the inevitable disagreements inherent to building the business. However, secure in the knowledge of the trust we have in each matchbook












other, we know that ultimately we are both motivated by the best interests of both iomoi and our family. Finally, we count ourselves lucky to share an aesthetic sensibility, sense of humor, and inspiration from a timeless tradition of entertaining and social graces. Do your children have any interest in someday entering the family business?

At seven and five, our daughter and son both enjoy drawing and building and are intrigued by the idea of making and selling things. Only time will tell! Where do you look for inspiration for new collections?

Sometimes Irene feels a little “trapped in time” in her love for old books and photos about entertaining, style, and etiquette. Inspired by the past, making a product that is relevant and useful in our modern lives is an ongoing goal. An example is the personalized Lucite tray we introduced back in 2007. Tradition teaches us that one should always be ready for entertaining. Our trays are born from this tradition, but they are also a “now” item, made from fashionable, practical materials that can be used for more than just entertaining. Irene, what is your favorite piece from the collection?

It’s a toss-up between the Lucite trays and canvas totes because they both put a smile on the face of those who use it. Both get better as they are used, and I love our client’s stories and photos matchbook


about how these items are woven into the fabric of their lives. And Matthew, yours?

The hand-sculpted Ling the Elephant and Monkey tape dispenser is a personal favorite. I use it every day and I love how, in its own subtle way, it elevates an otherwise mundane, practical task. What do you love about raising your family in California?

Irene grew up in California, and her family still lives nearby. This is a gift for our kids (and for us!). Of course the weather and natural environment are amazing, although sometimes we are nostalgic for “the seasons” and associated traditions we came to love during our time on the east coast. We celebrate the opportunity to have access to world-class mountains, beaches, and wine country all so nearby. What's up next for iomoi?

Look for a big website refresh this fall and our new wholesale line in the coming year.

follow iomoi website I n s ta g r a m twitter Fa c e b o o k



Matthew and Irene’s

bay area favorites DINING



San Francisco

Swanson Vineyards

The Tail of the Yak Trading Company

The Cheese Board Collective

Castle In the Air

Authentic Bagel Company

Alameda Point Antiques Faire

Johnny’s Donuts Napa



The Fremont Diner Sonoma

Ad Hoc




Bell’occhio Berkeley




The Exploratorium San Francisco

Legion of Honor San Francisco







the matchbook girl's

iomoi picks 1

3 2



1. Large Sandy Cay Pattern Invitation, $88 for 20 2. Muffie the Zebra and James the Fox Orange Paperweight, $32 3. Handmade Lacquer Tray, $150 4. Double Ling Large Tote, $168 5. Muffie Linen Loafer, $250 6. Muffie Ubud Purple Note Card, $78 for 20 7. Alex and Coco Note Card, $78 for 20 8. Alex and Coco Blue Large Label, $50 for 35 9. Hand Sculpted Ling the Elephant and Monkey Tape Dispenser, $158 10. Bonds Cay Yellow Paperweight, $32 11. Horse Knocker Orange Calling Crd, $78 for 50 12. Fleur De Lys Navy Paperweight, $42 13. Bamboo Pen Set, $15 for 3 14. Racer Stripe Large Tote, $168 15. Ling Linen Loafer, $250 16. Swirl Pattern Red Pens, $23 for 14 17. Maze Pattern Pale Blue White and French Blue Pencils, $20 for 14 84


6 7 8



11 12

14 13



17 matchbook





Ta l e n t e d

M r . R o b s h aw Stepping inside textile designer John Robshaw’s Lower East Side home is akin to crossing continents. The walls are painted an inky blue hue and are covered from floor to ceiling in a menagerie of artwork collected around the globe. It seems likely we’ve tripped down a rabbit hole and landed in India, Thailand, or Indonesia--anywhere but downtown Manhattan. With all its ethnic extravagance (doesn’t everyone have a porcupine quill headdress?) the space perfectly reflects the devilishly handsome bachelor's insatiable wanderlust. Before discovering his passion for textiles, John was a painter studying fine arts at Brooklyn’s Pratt Institute. The Buffalo, New York native proudly recalls having made ends meet with a variety of jobs--working as a deck hand a tug boat, assisting painter Julian Schnabel, even transporting lavish sequin gowns back from Bombay. He eventually found his calling in textiles and the design world is eternally grateful. Today the jet set textile darling does things a bit differently. When he’s not in his New York design studio scheming with his team, John can be found traveling the globe to oversee, study under, and work alongside skilled local artisans from India to the Philippines. One week you may find him in Bolivia as a consultant for the nonprofit organization Aid to Artisans, the next in Egypt exploring temples on holiday. His burgeoning lifestyle brand has grown to encompass everything from furniture (he’s just launched a new fantastic new collection with Cisco) to bath robes and is growing by the minute. An artist at his core, John is still eager to push the envelope of textile design and continues to scour the globe for inspiration. Despite all he’s accomplished, it would seem the talented Mr. Robshaw is just getting started. Photography by Carol Dronsfield Styling by Meredith Powell T e x t b y K at i e A r m o u r





L e t ’ s s ta r t w i t h y o u r s c h o o l i n g . Where did you do your undergrad?

Franklin and Marshall College in Lancaster, Pennsylvania. We had like a little commune – one art building where all the weirdo art people hung out. It was fun. W h at m a d e y o u c h o o s e r u r a l P e n n s y lva n i a ?

Well, I met a really pretty girl on the college tour. Maybe not excellent decision making. It’s a really pretty campus. Lancaster is all old brick row houses and Amish countryside. We all rode bikes around. A n d w h e n d i d y o u s ta r t t r av e l i n g ?

I went to Rome for my junior year,

which is an amazing city for printmaking. Then I traveled around Turkey and a bit east from there. After college I applied for some obscure grant to study block printing in China and actually got it. I went there for six months when Tiananmen Square was happening. The riots began and they kicked us all out, so I came back to the States and went to Pratt to study painting and printmaking. I worked at Gagosian Gallery during school. Then I worked for Julian Schnabel as a painting assistant. W h at wa s w o r k i n g f o r Schnabel like?

Kind of crazy. He’s a character. He’s such a showman and salesman. He would descend from the staircase in his silk bathmatchbook




robe and opera would be playing and we’d be shuffling these huge canvases from wall to wall so he could see different combinations for the collector. He could really sell. S o u n d s t h e at r i c a l .

It really was. It was interesting to see the inner workings of the art world. S o b a c k t o y o u, i s a n y o n e i n y o u r fa m i ly a r t i s t i c ?

My mom used to do knock-off Picassos in college. She wanted to be a decorator but her parents thought it was an unsavory business, so she became a teacher and had a bunch of kids. And my dad is a lawyer, so no, not really. How many kids are there?

There are four of us. I’m the second. My little sister makes kids' clothing from our remnants. She loves textiles. My mom and sister understand it, but my brothers are like, “Ummm, get me some for my wife.” Were you working with textiles in school?

I just sort of fell into textiles. One of my teachers had a sequin company in Bombay that did runway dresses, so we got free tickets to go to India. They would have students fly over with the patterns and sequins and drop them off in Bombay. They’d make the runway dresses and ten days later we’d have to smuggle them back. If you got stopped by customs you’d just say, “Well, it’s my size.” They were like $10,000 dresses. matchbook








I was there taking photographs and people were making everything by hand. You could go and get a cup made or design your own shoes. I had learned about block printing so I found printers and was making paintings with blocks. I brought all these fabrics back to my studio (I had a little studio on Broome Street back when you could have a studio on Broome Street.) and had piles of textiles. Decorators that bought my paintings came in and were like, “Oh and we’ll take twenty yards of that fabric on the floor.” A light bulb went off and I started making fabrics. Fa s t f o r wa r d t o t o d ay, a r e y o u s t i l l the one designing the product?

Yeah, I have a design studio and we do

all the artwork in house. I have design assistants and we work on all the prints together. They’re all textile people. How would you describe your st yle?

I’m like, “More, more, more.” I like print on top of print on top of print. Coming from an art background I don’t mind mixing things up – my team is always editing me. How many prints do you come up with each year?

We do the spring and fall seasons and probably have between fifty and seventy new prints each season. They’re made in India, Thailand, and the Philippines. matchbook




W h e r e d o y o u g o t o g e t i n s p i r at i o n for all these new prints?

I went to Egypt over the holidays. There were no tourists and the temples were empty, which was amazing. Then I went to India in March. I go to India in spring and fall. This time I went down to Puducherry, which is French Colonial. I was actually there to do little travel pieces for The Wall Street Journal. It’s kind of fun because it makes me go see all the restaurants and hotels–otherwise I’d just go hang out and have a coffee, but if you have to do research you have a mission. So where are you jetting off to next?

I have to work now. I’m going to Los Angeles in a week for the opening of my Cisco furniture collection. We just introduced it at High Point. And I’m trying to figure out if I can get to Zambia in July. I go through spurts – if something good comes up... Tell me about the new Cisco c o l l a b o r at i o n .

It’s about fifteen pieces and is sort of Anglo-Indian. There’s a canopy bed with an arch headboard, a trunk, an Arabesque coffee table, a cool sofa, a kind of a lounge-y low chair... It’ll be on our site soon. Who in the design world do you admire?

I worked in Thailand for a year and went to the Jim Thompson house. I’m a fan of him because he kind of brought back the Thai silk ikats. He was this cool textile guy and was in the secret service. He matchbook


I l o v e t h at t h e e g g i s l e o pa r d. L e t ’ s c h at a b o u t t h i s a pa r t m e n t. D i d y o u pa i n t a n d d e c o r at e i t y o u r s e l f ?

I’ve always liked blue. I used to live with an ex-girlfriend who was a decorator so luckily I moved in when we were dating. She definitely ran the project. I originally had low benches around the whole room like a Syrian tea house or something – so not practical. She was like, “John, you need a sofa and side tables.” S m a r t g i r l . A n d wa s a l l t h e a r t w o r k collected over the years?

disappeared one day in Malaysia. I think I have to disappear in upstate Connecticut or something. Which artists do you admire?

I love postwar stuff. Have you been to Dia:Beacon? Yeah, I just went there l ast month.

It’s great. John Chamberlin, Blinky Palermo, Twombly...I like all those old classic guys. Then I have a good friend, Alexander Gorlinsky, that does miniature paintings. He has a show right now at the Van Doren Waxter Gallery on the Upper East Side. There’s a marble egg over here that he hand painted. He’s super talented. 98


I always buy art and textiles when I’m traveling. Like that bottle cap piece over there – there's a guy from Rio that makes all this stuff from recycled garbage. I thought it looked modern. He sells them on the street in Brazil. Those etchings I did in Rome, and then the sequin painting is by a friend of mine, Noh Sang-Kyoon. I f t h e r e w e r e a f i r e , w h at w o u l d you grab?

Well, my painted egg is new. Actually, when I stopped painting I threw away all of my paintings so I’m glad I kept a few. I would probably try to haul my canvases out. It’s nice to have art. I have a place that I’m fixing up in Connecticut, a weekend house, and I have a big barn for a studio so I’m trying to paint more which will be fun. It’s how I started. W h at a r e s o m e o f y o u r fav o r i t e pl aces here in the Lower East Side?

I love the shop Top Hat. You should check out their stationery. I go to Fat



Radish for dinner--it’s nearby. Oh, and Les Enfants Terribles is a great bar just around the corner. There’s a good Austrian place over here called Cafe Katja and there are some great little art galleries on East Broadway. B i g p i c t u r e – w h e r e d o y o u wa n t y o u r c o m pa n y t o g o ?

You sound like my board members! It’s fun to do different licensing projects – to learn about furniture. I did a fabric line with Duralee, and my book and stationery with Chronicle Books. It’s great to learn about different techniques and processes without messing them up yourself. I f y o u w e r e n ’ t d o i n g t e x t i l e s w h at w o u l d y o u b e d o i n g ? Pa i n t i n g ?

I’d love to paint, or I’d be gone. Yeah, I’d be off traveling. 100





M a tchboo k Q u estio n n a ire Coffee by Chilmark Coffee Company. A college pal started roasting like mad up on the Vineyard.

Tea or coffee?

Fav o r i t e c i t y ?


S p r i n g o r fa l l ?


Bloom of choice?


St yle icon?

Jim Thompson

Iznik pottery, of course.

C h i n a patt e r n ?

I ’ m l u st i n g a f t e r …

An around the world trip for a year.

Boy crush?

Bruce Chatwin O n w e e k e n d s … I'm at my Sharon, Connecticut, farm.

M o st p r i z e d p o ss e ss i o n ?

Indonesian tapis wedding sarongs...all gold Girl crush?

Elliot Puckette, an amazing painter from the Deep South.

fo l l ow J ohn w e bs i t e Ins ta g ra m twitter Fa c e boo k








t h e m at c h b o o k g i r l ' s

j o h n r o b s h aw p i c k s



7 6


8 9



13 1. Totem Printed Dhurrie, $60 2. Brass Pot, $75 3. John Robshaw Prints, $40 4. Metallic Bone Coasters, $45 5. Chevron Short Pajama Set, $95 6. Ivory Decorative Pillow, $325 7. Alabat Euro, $200 8. Archer Shower Curtain, $100 9. Moon Decorative Pillow, $150 10. Stitched Coral Euro, $65 11. Cobalt Bone Picture Frame, $45 12. Gold Thank You Notecard Set, $30 for 10 13. Charana Quilt, $325 matchbook


Just Married

Christina & Sean Conlon The Location...

Kunde Family Estate in Sonoma, California. We met...

at work!

The proposal...

Sean proposed on the bank of the Cumberland River in Nashville, TN. We were attending a four day country music festival, which is a tradition for us every year. We both love country music, so it was the perfect setting. My dress...

was made of the sweetest lace. It was a short dress with 3/4 sleeves, from the Watters Encore line. It felt very "us" because...

we were married in a candlelit wine cave and only had our parents as our guests. It was so intimate and emotional, we were able to focus on one another and the commitment we were making to spend our lives together. We honeymooned in...

We are so excited to honeymoon in Jamaica next year, after our one year anniversary!



Photography by: Tim and Louise Wirick of 828 Studios

Whitney & Rich Spinelli The Location...

The ceremony and reception were held at The Barns at Wesleyan Hills in Middletwon, Connecticut. We met...

at a local bar. I was celebrating my official graduation from college with some friends who happened to also be friends with Rich. The proposal...

took place in my husband's home, in front of the fireplace. It was very simple and very sweet. Afterwards, we went to a local restaurant where he had our friends already gathered to celebrate! My dress...

was an A-line lace gown from Modern Trousseau. It was the first one I tried on and I fell in love. It felt very "us" because...

from the rustic barn, to the coloroful details, and the country music played during cocktail hour it truly combined our two personalities.

We honeymooned in...

Naples and Palm Beach, Florida.

Photography by: Victoria Souza



Odds & Ends

K atie & Jane5


share their latest obsessions...

Seashell Pearl Stud Earrings, C.Wonder, $38

Canvas with Leather Tote, Mark & Graham, $149

"I love the subtle monogram on this tote." katie

"These shells say 'summer'!" jane Stella Bow Flat, Loeffler Randall, $207

Grant Gibson Instagram

Giles & Brother Skinny Railroad Spike Cuff, Shopbop, $70

"Bows and dots... sign me up!" jane "Interior designer Grant Gibson's photos are always stunning." katie 106


"This cuff is at the top of my wish list" katie

Herb & Dorothy

Striped Jute Rope Basket, Ballard Designs, $49

"I stumbled upon this documentary on art collectors Herb and Dorothy Vogel on Netflix and it had me smiling ear to ear." katie

William–Wayne & Co. Vintage Asparagus Box, Taigan, $275

"Chic storage is a must in the city." katie

Antik Batik Banjo Embellished Clutch, Net-A-Porter, $140

"This classic yet quirky box is on my wish list." jane

Steven Alan Designer Towel, One King's Lane, $29

"This offbeat envelope clutch is large enough to carry all your essentials." jane "I'm smitten with OKL's colorful series of beach towels from some of my favorite designers...this dotty number launches on June 6!" jane matchbook


See you next month!


In the meantime, we hope you’ll j oin us on our adventures on

facebook, twitter, tumblr, pinterest and instagram!

Matchbook 29 june2013