VOD Platform

WHAT IS MOBILE STREAMING?

Mobile streaming is the process of transmitting video or audio content over the internet to a mobile device. It allows users to watch their favorite shows, movies, and other video content from anywhere and at any time.

Mobile streaming has become increasingly popular due to its convenience, affordability, and accessibility.

THE RISE OF MOBILE STREAMING

Mobile streaming has been on the rise for several years. According to a report by eMarketer, the number of mobile video viewers in the US is expected to reach 187.7 million by 2022, up from 170.1 million in 2018. This represents a significant shift in consumer behavior, as more and more people are choosing to watch video content on their mobile devices.

IMPACT ON VIDEO ON DEMAND

HERE ARE SOME OF THE KEY WAYS THAT MOBILE STREAMING HAS CHANGED THE VOD LANDSCAPE:

Increased Demand for Mobile-Optimized Content

As more and more consumers choose to watch video content on their mobile devices, there is an increasing demand for content that is optimized for mobile viewing. This means that content creators and distributors need to focus on creating content that is easy to watch on smaller screens and that takes into account the shorter attention spans of mobile viewers.

More Opportunities for Content Creators

The rise of mobile streaming has also created more opportunities for content creators. With more people consuming video content on their mobile devices, there is a growing demand for short-form video content that is easy to consume on-the-go.

Increased Competition

The rise of mobile streaming has also increased competition in the VOD industry. With more players entering the market, including mobile-first streaming services like Quibi and TikTok, traditional VOD providers like Mastera, Netflix and Hulu are facing increased competition for viewers. This has led to a greater focus on content quality and differentiation, as providers try to stand out in a crowded market.

Greater Flexibility

Finally, the rise of mobile streaming has given viewers greater flexibility in how they consume video content. With mobile devices, viewers can watch their favorite shows and movies on-the-go, without being tied to a specific location or schedule.