Master Electrician Magazine Winter 2015

Page 22

22

business feature

Creating Successful Business Networks – why you should stay connected In a fast-paced, competitive and rapidly-changing business environment, it is vital we sharpen our secret weapon – networking – to drive our businesses forward. The underlying principles remain the same, however we now have unprecedented social media channels in which to utilise this valuable business tool. Elise Eyears examines how to combine the old with the new.

The power of networking can never be underestimated. Connections are everywhere – from online forums, to LinkedIn recommendations, to the good old fashion meet and greet, opportunities are around every corner. Networking is about being aware of your target audience and aligning your skills, knowledge and service offerings with those of the industry or market you are wanting to grow your network from, or in to. For many, networking or reconnecting with existing networks can be a daunting task www.masterelectricians.com.au

that prevents businesses from unlocking their full potential.

“I’m often asked – what is the best way to network – online, face to face or both? I believe both.”

Kev Bately Smith has spent decades tapping in to networking events nationally and internationally, online and face to face, giving him the opportunity to meet all manner of dynamic people who have achieved success in sole entities right through to corporate empires, based on their successful network management.

build, maintain and grow successful business networks.

As Chief Executive Officer of the Australian Adult Learning Institute, Kev and his team follow a few easy steps to create,

“A great start to establishing an effective business network is to research, research and research again, to understand and


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