This predomination of automobiles as the fundamental units of an urban ecosystem has predisposed city building paradigms the world over to treat roadways as their sole backbones. Almost a century later, it is now dawning upon the world that this was a grave miscalculation. The cities of the world have been diagnosed with insufferable back pain and “new mobility” thinking provides a prevention as well as a cure. The synthesis of my research & observations coupled with a brief interaction with the public bikeshare systems (PBS) division of Karnataka’s Directorate of Urban Land Transport (DULT, GoK) helped gather a glimpse of the bigger picture perspective of the problem for bikeshare in India and informed the revised brief for the design intervention of the project. The ‘why’ driving the design process was that more people need be able to respect bikeshare, to regard it as a system of transportation capable of solving everybody’s congestion woes; everybody’s, not just the users’.