Italy’s first astronaut. August 1992: Franco Malerba, on his return from the space mission aboard the Atlantis shuttle, embraces his son Michele. Italy’s first ever astronaut, Malerba subscribed an insurance policy with Generali: a further evidence of the Company’s involvement with the space business.
Looking in 1991 - Eugenio Coppola di Canzano is appointed chairman, succeeding Enrico Randone who is acclaimed honorary chairman at the shareholders’ meeting. 1993 - Generali is back in Romania. 1994 - Genertel is established: the Generali Group is the first in Italy to launch a telephone selling insurance company. 1995 - Antoine Bernheim is appointed chairman. 1997 - Generali acquires the Migdal group, Israel’s largest insurer. Following an agreement with Allianz and AGF, Generali takes over the German group AMB and three French companies, thereby significantly increasing its market share in the two countries.
dex- and unit-linked policies) with a high financial performance. The Company’s most significant strategic move, however, was the decision to widen its sphere of interests outside the
Cigar, a thoroughbred horse winner of 19 races, including the prestigious Breeders’ Cup, becomes Generali’s property following the payment of 25 million US Dollars as a compensation for infertility damages.
exclusive field of insurance, transforming itself into a global provider of financial services to savers. Generali’s repositioning in the market started in the mid-Nineties, with the acquisition of Prime – a prominent mutual fund man-
La Fenice. For the second time in 160 years, Generali paid for the damages caused by fire at the famous La Fenice theatre in Venice: the first time in 1836 and the second in January 1996.
1991-2000
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