HOW TO DEVELOP AN EFFECTIVE MARKETING STRATEGY
Massimo Acquaviva
HOW TO DEVELOP AN EFFECTIVE MARKETING STRATEGY Having a marketing strategy is vital for any business, especially one that’s seeking to establish itself. When creating an effective marketing strategy, the focus should be to communicate the value of the company’s product and/or service offerings to the target audience. Done well, marketing helps to establish long-term and profitable relationships with customers.
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Preparatiown is Key Coming up with a strategy requires an entrepreneur to prepare by undertaking research on the target audience and the business landscape. From this research comes a solid understanding that helps shape various aspects of the strategy, including knowledge of consumer preferences and competitors.
Set Goals A marketing strategy should be created to achieve certain objectives or outcomes – goals that are both realistic and measurable. Setting these types of goals will ensure
the effort towards achieving them is more targeted, from the messaging to the types of channels used.
Consider All Aspects of the Sales Journey The sales journey is often touted as a ‘funnel’ where the broader part represents the wider range of customers that a business can reach out to. Often, many marketing strategies tend to place a strong focus on this part of the funnel, at the expense of the narrower, more distinct parts where a mix of marketing strategies may result in positive results.
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Massimo Acquaviva To learn more about this topic, visit the blog of Massimo Acquaviva, 2R Capital Investment Management Limited’s co-founder and co-CEO.