About the E-Business Control Center
WebLogic Portal 4.0 Customers If you are a WebLogic Portal customer, review the conceptual explanations in all chapters of this guide. If you are going to develop campaigns, pay particular attention to the “Roadmap for Creating Promotional Campaigns” before getting started. This topic should contain all the information you need to know before moving on to the step-by-step instructions that will guide you through campaign implementation. Note: The importance of planning can never be overstated, so resist skipping the Roadmap discussion! Carefully thinking about and designing a detailed marketing strategy ensures that you have (at the very minimum) the information you will need to begin implementing your campaigns in the E-Business Control Center. In addition, up-front planning can help you identify areas where your strategy may be unclear, possibly preventing you from running into problems down the road that require both time and effort to resolve. Naturally, such problems can delay the release of a promotional campaign, thus affecting your ability to provide the valuable services your online customers expect.
WebLogic Personalization Server 4.0 Customers If you have the Personalization-only version of the E-Business Control Center, you should review at least the conceptual explanations in the following chapters:
n “Creating and Managing Property Sets” n “Using Customer Segments to Target High-Value Markets” n “Retrieving Documents with Content Selectors” n “Displaying Ads” n “Webflow Components and Concepts” n “Using the Webflow and Pipeline Editors”
Additional Resources In addition to this guide, the following resources will also help you understand and use the E-Business Control Center.
Guide to Using the BEA E-Business Control Center
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