Uses of Customer Segments
Displaying Personalized Content Within Promotional Campaigns If you have a BEA WebLogic Portal license, you can also use customer segments within your promotional campaigns. As part of a promotional campaign, a customer’s membership in a particular segment may be used as a condition to trigger a specific action, such as sending an e-mail, offering a discount, or displaying an ad. For example, if janedoe is a member of the Office Supply Junkie customer segment, you might want to display an ad about an upcoming sale on office supplies to Jane when she logs in. Because such actions are only triggered under certain conditions, you can use customer segments to target only the appropriate audience(s) with your campaign content. The flowchart shown in Figure 4-2 illustrates how customer segments can be used as conditions to trigger specific campaign-related actions. Figure 4-2 Condition Based on Membership in a Customer Segment
Guide to Using the BEA E-Business Control Center
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