C HAPTER
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Using Customer Segments to Target High-Value Markets This topic contains basic information about customer segments as they are used in the BEA E-Business Control Center. This information includes a conceptual description of a customer segment, an explanation about how you might want to use customer segments, and step-by-step instructions for creating a new customer segment or modifying existing customer segments within the E-Business Control Center. This topic includes the following sections:
n About Customer Segments l About Customer Profiles l Creating Customer Segments from Information Stored in Customer Profiles
n Uses of Customer Segments l Targeting Content to Online Customers l Displaying Personalized Content Within Promotional Campaigns l When and When Not to Use Segments
n Creating a Customer Segment n Modifying a Customer Segment n Deleting a Customer Segment
Guide to Using the BEA E-Business Control Center
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