7 Years – Selected Works Report 2011–2018
Projek British India, Malaysia Task » Re-design Logo » Visual Identity Update » Label System Design Client British India Year 2014
Martin Koch
BritishIndia, established in 1994, is one of Malaysia’s most recognised home-grown luxury fashion brands, inspired by the grand romance of the Colonial era. With seven collections to meet the various lifestyle needs of people who care about quality, BritishIndia has more than 40 outlets across Malaysia, Singapore, Thailand and the Philippines.
Team Members Martin with WHW Team
The project objectives: » Strengthen BritishIndia master brand Undertake visual audit and brand alignment. » Develop distinctive sub-brands (current and new) and to update the brand architecture. » Develop visual and colour systems across brands. » Develop the visual identity guidelines.
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