MARTINA SALVATORE
Portfolio
PORTFOLIO CONTENTS
WONDER Cover book design for Penguin Book design Project
MIND LOVE JCDecaux competition for #LondonisOpen Digital Campaign Project
WTF The Fear of Silence Branding Project
WHAT GRAPHIC DESIGN IS? The role of the Graphic designer Printing Project | Poster
VISUAL GRAMMAR, LITERACY, INTELLIGENCE The circle as power Printing Project | Poster
WONDER Cover book design for Penguin BRIEF Design a cover book for Wonder to bring this original and unforgettable book to new readers. The design should ensure that this important book remains a must-read for every child.
Research Inspirations MY IDEA OF EMPATHY To design a powerful book cover, it means first of all, understand properly the story and the point of view of the author. In this way you are able to catch the essence and the details that can make your cover special. The audience is for children and adults, a life lesson that everyone should learn about how people behave and they should behave. I started reading the book and research artists who could inspire me so I could identify what I was looking for.
THE INTERNATIONAL BESTSELLER
You can’t blend in when you were born to stand out.
‘Has the power to move hearts and change minds’ Guardian
‘It wreaks emotional havoc’ Indipendent
‘Destined to go the way of The Curious Incident of the Dog in the Night-Time and then some’ The Times
THE BES
N WO D
ER
‘Incredibly charming, brutal and brilliant’ Observer
R. J. Palacio
‘Tremendously uplifting and a novel of all-too-rare power’ Sunday Express
WONDER
My name is August. I won’t describe what I look like. Whatever you are thinking, it’s probably worse.
My n I won What it’s p
R.J. Palacio
The space helmet he used to put to hiding his face at home and in public.
THE INTERNATIONAL BESTSELLER
R.J. Palacio
‘Has the power to move hearts and change minds’ Guardian
‘It wreaks emotional havoc’ Indipendent
‘Destined to go the way of The Curious Incident of the Dog in the Night-Time and then some’ The Times
‘Incredibly charming, brutal and brilliant’ Observer
R. J. Palacio
‘Tremendously uplifting and a novel of all-too-rare power’ Sunday Express
WONDER
My name is August. I won’t describe what I look like. Whatever you are thinking, it’s probably worse.
An abstract world where the protagonist is hiding himself behind it.
You can’t blend in when you were born to stand out.
DER
W
ON
E INTERNATIONAL STSELLER
R.J. Palacio
“Has the power to move hearts and change minds” Guardian
You can’t blend in when you were born to stand out.
ER
‘It wreaks emotional havoc’ Independent
WON D
name is August. n’t describe what I look like. tever you are thinking, probably worse.
‘Tremendously uplifting and a novel of all-too-rare power’ Sunday Express
R. J . P a la c i o
‘Incredibly charming, brutal and brilliant’ Observer
W
O
N DE R
The hood as a protection and to cover ourselves as a concept to represent the kindness which is the key-argument.
MIND LOVE JCDecaux competition for #LondonisOpen Digital Campaign Project
BRIEF What’s next for the #LondonIsOpen campaign? How can you take it further? It’s a broad message, an open book for people to take on and make their own. Think about the people who live in London, and what it is about the city that inspires people worldwide. You won’t be able to do everything in one campaign, so make sure you nail what it is you want to make people do, say and feel.
MIND LOVE. MIND LONDON. The aim is to engage with the community of Londoners and with who wants to become a Londoner creating a pure interaction. Bringing a bit of peace and love, positive thinking, friendship, support... in all kinds of ways people can communicate that because there are no restrictions on the love. I even decided to create an integrated campaign with the Instagram page, studying again, the social behavior of people and how they react “on social for social”.
Mind L ve #Londonisopen
Mind Love
Mind L ndon
Mind Love
Mind L ndon
UR EYES YO
OPEN
UR HEART OPEN YO
@londonisopen18 #mindlovemindlondon leave your contribution to develop OUR LOVING COMMUNITY
@londonisopen18 #mindlovemindlondon leave your contribution to develop OUR LOVING COMMUNITY
4 different posters are telling a story sending a message on Oxford Street, London. The 5th one, showed in the previous page
Mind Love
Mind L ndon
Mind Love
Mind L ndon
WEL RE
YOU ’
ME CO
S
LO ND ON I
EN OP
@londonisopen18 #mindlovemindlondon leave your contribution to develop OUR LOVING COMMUNITY
e has the function to sum-up the whole message.
@londonisopen18 #mindlovemindlondon leave your contribution to develop OUR LOVING COMMUNITY
INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON.
Terror attacks, bombs found in the metro stations, horrible fires, so much dismay and chaos between Londoners. MOOD COLLAGE N.1
Actions of solidarity and friendship, colours, nuns, symbols of London like the metro station full of people, buses and doors, all of that was a big inspiration for my message. MOOD COLLAGE N.2
Every single picture inspired me to create the movement and dynamism that I wanted to confer on my project as a city like London is.
MOOD COLLAGE N.3
WTF THE FEAR OF SILENCE Branding Project
CREATIVE CULTURE TO FIGHT MAFIA AND STEREOTYPES. A real bag for citrus, a product of everyday use, to send my message and educate people to know and to understand the topic which even nowadays seems confusing and an object of stereotypes. Do Graphic Design with the purpose to inform.
WHERE ARE YOU FROM BRIEF (ing) MYSELF: As a designer, it is important to be aware and explore the connections between what you want to create, which kind of target you want to engage with and what kind of message you want to communicate. Gathering information, observation, research, reflection and critical approach are always fundamental steps that you need to take in consideration. However, there is another aspect that actually needs more attention representing the most striking future of your project and it is about studying the reactions that people have related to your outcome. This happens especially when you want to create something that could involve people personally, by their simple experience. Mafia and Corruption are everywhere and are the matter, you can see it or you cannot. You need to analyze the topic critically, it could be in general or in particular, choosing one aspect of the problem, exploring the feelings of people concern the problem. CRITICAL REFLECTION: How design, art, illustration, communication can help address the problem of Mafia and Corruption? How can we inform people about that? Essentially, use your power and imagination as a designer trying to capture the attention of your target audience.
TIPS:
?
- Remember always to select accurately your Target Audience. - Who do you want to talk with? - Who do you want to inform? - Why? - Where? - What do you want to communicate? Always support your idea by a deepened research validating your choices in a critical way.
One whole day on my favourite beach, where all my dreams and pains had originited from. Loved and hated land, that made me who I am today. Taking pictures, observing it from another point of view, mine.
Sicily is a colorful land: the orange of the sunset and citrus, the blue of the sky that reflects on the sea pure and transparent, the yellow of the sun which illuminate and warm up my land.
A little excursus on Messina, where I come from.
�To have seen Italy without having seen Sicily is not to have seen Italy at all, for Sicily is the clue to everything�. [Goethe]
Newspapers talking about murderers of honest people that tried to fight mafia and corruption: Jounalists, Magistrates, Generals of Army... Painting depicting the symbols of the Sicilian mafia as the Octopus and black and white photographs telling the real story. MOOD COLLAGE N.1
It was July 21st when Paolo Borsellino with his security detail was killed by “Cosa Nostra” through a bomb in the car. Magistrate and valorous man, he played a key-role to discover important connections about the criminal organization. A big tragedy that has not been forgotten on one side, on the side oranges and colourful pictures as the “Vucciria Market” of Palermo by Guttuso which depit the real feeling of the Sicilian life. MOOD COLLAGE N.2
RESEARCH/CONCEPT In the middle of my research and brainstorming, I discovered something really interesting which became the key-point of the project even if at that time it was very confusing and not defining. The idea came out actually from these “paper for citrus fruit� that I found really perfect for my idea and to send a proper message, discovering a whole collection. Using papers as a tool of communication.
MOOD COLLAGE N.3
History & Culture. SICILIAN PAPERS ORANGES. In the early ’900 it was very common for the various farmers or merchants to take into account this paper which is a type of “tissue paper” to create their name doing a proper marketing operation. They used to put some pictures (whatever) and some reminds of citrus (colours, shape or simply the same citrus) and the name of the company making their own brand. This process is very common even nowadays, especially for one kind of orange which is named “Tarocchi Oranges”.
(Anon, 2018) Agrumi di Scordia - Palagomia Francofonte by I quattro moschettieri. ANON (https://www.nonsoloarance.net, 2018)
(Anon, 2018) Superb, By Ditta G.Russo & Co. ANON (https://www.nonsoloarance.net, 2018)
(Anon, 2018) Tardivo di Ciaculli, La Zagara s.r.l. Palermo ANON (https://www.nonsoloarance.net, 2018)
Oranges wrapped in papers confering the brand identity to the product.
This mood collage works a sum-up of the whole idea, trying to put everything I need. Colours and natures from Sicily, oranges papers, sicilian people and farmers. MOOD COLLAGE N.6
Inspiration THE ESSENCE OF FREEDOM Taking the inspiration from one of my favourite artists, Matisse, I started to sketch human figures. Initially, I sketched women’s bodies, thinking about how mothers feel the fear for their sons, when they start to loose their mind taking part in gangs, close circles and becoming real and proper gangsters.
HOW HUMANS ACTUALLY FEEL I imagined an empty space that I drew for purpose as a circle, reminds me of the citrus shape, then I started questioning myself as a human being: - What kind of position we fill in a box? - Are we comfortable or not? - Are we lost? - Maybe we feel narrowed?
(Art-matis
sse.com, 2018) HENRI MATISSE ARTWORKS FROM 1930S | ART-MATISSE.COM - THE DANCE 1933
I decided to experiment the screen printing technique with the tissue paper, using one of my collages. The last one which works as a sum up of the whole idea. Screen printing Collage attempt.
WHAT GRAPHIC DESIGN IS? THE ROLE OF THE GRAPHIC DESIGNER Printing Project | Poster
BRIEF: Make a statement of what graphic design means for you, researching and analysing the role of the graphic designer nowadays.
With this poster, I wanted to recreate the actual human condition: many points and little lines that give us the feeling of movement but even of caos. These points are people who are looking for something in order to take the right direction, they are actually confused, lost and they are moving randomly. That is the context where Graphic Design is collocated for me and what does means. Is through this fascinating and limitless discipline that you can express yourself and your thoughts sending a message to your udience, giving them the knowledges to understand better what is going on and inviting them to take a position. Graphic Design is the magic tool that permit us to tell a story through social lents ommunicating the “position that is missed in this world� working as an alert, an alarm for the Society but especially being transparent, tool of truth.
What makes Graphic Design contemporary?
Having Social always been a key interest of mine, everything concern human’s issue: politic, economy, psicology, philosophy, history... whatever is actually related to “our time” and consequently I can say
“PROBLEM - SOLVING ABILITIES / ACTIVITIES” represent for me a big field full of gaps to fill in. Because of that, as a graphic designer I am feeling the urgency to transform my energy in something more, the responsability to approach myself using this discipline as a tool of challenge. If you think that psicologists, pedagogists, philosophers, critics, artists have always tried to put their thoughts on our Society trying to make them memorable as a challenge (of course sometimes successfully, sometimes not)
WHY GRAPHIC DESIGNERS WOULDN’T DO THAT??
DESIGN RESEARCH
What is the ROLE of the Graphic Designer ?
Nowadays the role of the graphic designer is pretty much confused, especially by the Industry sector. Some people think that we can do everything, some people think that we can’t do anything.
For instance, if you are going to do an interview in a company (smaller or
bigger doesn’t change too much unfortunately) they asking your portfolio and probably a small project that you need to present for the occasion. During the interview they analise your idea, your passion, excitment and they actually liked your
positive attitude at a first glance.
[Now the BUT comes]
Once the “artistic” part is ended, now is the knowledge-time. Starting questioning you about all the software you use, all the skills you have. Suddenly, you realise that they want everything from you: ideas, graphic, creative contents, social media, writing, advertisement, campaigns, branding, printing, CAD if you have a certain background as an architect or interior designer. Video, animation, HTML language... Everything they can ask you they will ask you.
Well at this point I guess that I AM NOT A MASTER IN ALL and TO BE HONEST I DON’T WANT TO BE. Even for that, is really important to find what you really want to do with graphic design, finding your vocation specialising in it and creating your own style that will make you different from the others.
To respond to the brief I started questioning myself about my current situation and position in this world and to observe people behaviour. Suddenly, a feeling of confusion assaulted me so I started to collect everything gave me this feeling.
MOOD INSPIRATION to find the right way to do my poster on WHAT GRAPHIC DESIGN IS ?
POSTER PROCESS CREATION
Gr
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Po siti on
After careful considerations, sketches and the position of the typography I felt that it needed something else, like an accent, looking more thought-provoking. So I designed a sort of mask and put it on the existent drawing, giving the feeling of much more confusion. It was by different experimentations that I could get what I really wanted.
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VISUAL GRAMMAR, LITERACY, INTELLIGENCE THE CIRCLE SHAPE Printing Project | Poster
BRIEF: Exploring the visual form and structure of the circle shape, its cultural context as a simbol, icon, metaphor and representation. Consider your early investigations and critically re-evaluate them for the purpose of developing a single illustrative concept or series of illustrations.
BRIEF: A poster representative of the exhibition Graphic and Politics in London. An illustration that put the human being in the center evidencing his blindness in front of the historical facts. From 1939, during the II World War, analising in particular the Holocaust time for the strong presence of the circle shape in the horrifying visual imagery) to 2018. Considering the meaning of the circle as inner circle of power and how things never change. “ALWAYS THE SAME CIRCLE|ALWAYS THE SAME SHOUT| THE CIRCLE OF THE POWER.�
1939 - 1945 | ALWAYS TH
E SAME CIRCLE | ALW AYS THE SAME SHOU T|
THE CIRCLE OF THE PO WER |
I produced different images meanwhile I was trying to contextualise them. The first one, very powerful image, I was sure it would have worked as a poster for an exhibition. Regards the second one, I recognized it as an cover album of a music band like Muse, Evanescence... a book cover of history or a movie poster.
1943 - 2018 FACE THE VOID | AVOID THE BLINDNESS | AVOID THE DARKNESS | MIND THE GAP |
THE
VOID
| I MIND THE GAP |
Different compositions and different dimensions of the circle shape describing a mood.
During my experimentations in Visual Grammar I used the mirror as an object to create an installation. Looking at the previous work, I came back on it because talking about facial expressions it was the object that could mostly represents my thoughts. I started new experimentations scanning it. I saw that the mirror scanned results black and it was this effect that gave me the idea for my outcome.
- facial express - the mouth - the shout of pa - the barber wi and that was use - the same word the circle in the c - the numbers a
Women in the Holocaust pregnant and not Even in this sketch, the women’s kerchiefs are working as a pattern. The circle of belly indicate the circle of life in contrapposition of the whole environment which is full of circles of death.
Children behind the concentration camp During the Visual Literacy part, I carried on exploring the circle in the Holocaust time to see the accostaments with my shape.
sions
ain ide that often form circles for his position ed to delimitate areas and camps. d CONCENTRATION which means circle. as codes everyone had on their skin
I tried to make something with this sketches or the idea of pattern, mouth, eyes, shout... but suddenly I realised that I wouldn’t want to make an illustration but experimenting more even with this elements but in a different way and more graphicly.