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“ELEGANCE IS A STATEMENT, AN ATTITUDE. ELEGANT WOMEN ARE WOMEN OF CHARACTER WITH CONFIDENCE.” —

E L I E

S A A B


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/ E T H E R E A L /

/ FA I R Y- T A L E /

: Extremely delicate and light in

: Characteristic of or suitable to a fairy

a way that seems too perfect for

tale, marked by seemingly unreal beauty,

this world.

perfection, luck, or happiness


/ ELE G A N T /

/ CO UT URE /

: Pleasingly graceful and stylish

: The designing and making

in appearance or manner.

of high-quality fashionable clothes by leading fashion houses, esp. to order.


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S

he walks in beauty, like the night Of cloudless climes and starry skies

And all that’s best of dark and bright Meet in her aspect and her eyes; Thus mellowed to that tender light Which heaven to gaudy day denies.


R I M A P R AT I W I


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1 st Option

- LO G O M A R K-

T

he Rima Pratiwi brand is designed to reflect the qualities and the character of the high fashion industry itself. The letter R and P are

combined to create a unity using curving strokes to convey the whimsical nature of the brand. The end result is a feminine, elegant and sophisticated logo mark for the new and aspiring fashion designer.


-LOGOTYPE-


C l i e n t : R I M A

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T h i n k i n g R o o m . I n c I D E N T I T Y

2 nd Option

- LO G O M A R K-

T

he Rima Pratiwi brand is designed to reflect the qualities and the character of the high fashion industry itself. The letter R and P are

combined to create a unity using curving strokes to convey the whimsical nature of the brand. The end result is a feminine, elegant and sophisticated logo mark for the new and aspiring fashion designer.


-LOGOTYPE-


C l i e n t : R I M A

P r o j e c t : P R A T I W I

T h i n k i n g R o o m . I n c

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I D E N T I T Y

“THE BEST COLOUR IN THE WHOLE WORLD IS THE ONE THAT LOOKS GOOD ON YOU.” —

C O C O

C H A N E L


GOLD

WHITE

G R AY

MATTE

PANTONE 7407 M

MATTE

PANTONE WHITE M

MATTE

PANTONE 421 M

COATED

PANTONE 7407 C

COATED

PANTONE WHITE C

COATED

PANTONE 421 C

UNCOATED

PANTONE 7407 U

UNCOATED

PANTONE WHITE U

UNCOATED

PANTONE 421 U

RGB

R: 190 G: 168 B: 104

RGB

R: 255 G: 255 B: 255

RGB

R: 204 G: 204 B: 204

CMYK

C: 0 M: 0 Y: 55 K: 100

CMYK

C: 0 M: 0 Y: 0 K: 0

CMYK

C: 0 M: 0 Y: 0 K: 25%


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T h i n k i n g R o o m . I n c

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Aa TYPEFACE: DIDOT Hailed as “one of the most dramatic magazine reinventions in history.” The HTF Didot typefaces continue to be a major part of the most fashionable brands, including Bazaar itself—a testament to the flexibility and durability of the style.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9


Aa T Y P E FAC E : G OT H A M Gotham is that rarest of designs, the new typeface that somehow feels familiar. From the lettering that inspired it, Gotham is chosen for its honest tone that’s assertive but never imposing, friendly but never folksy, confident but never aloof.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9


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“I DON’T DESIGN CLOTHES, I DESIGN DREAMS” —

VA L E N T I N O


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-BUSICESS CARD-

R I M A P R AT I W I Designer

E:

R I M A P R AT I W I @ Y M A I L .CO M

T:

0214652725/021355483

W:

W W W. R I M A P R AT I W I .C O M


-ENVELOPE-


C l i e n t : R I M A

P r o j e c t : P R A T I W I

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-LETTERHEAD-

R I M A P R AT I W I


R I M A P R AT I W I

Dear Ms. Budiman,

Se voluptur, aut ese susdam, sendisquis sequibu sandus alit ad qui dolut ipsa ium quidit, simoluptatus ullentemosto maximetum reperum laborescia aut laboribus rerae prae con corrovi . um fugitat lam dolorro viducipit accum quam ipsum ex estis moloriaturit eum rest, quos de nonsequis estem landus num ut labo. Ecae volupturia quostia simint et quam explabo rporestrum et ipsantio. Et repedit est repedi conectusa commo . millorum ratus et fugitem facium fuga. Omnia am alit et id est, errum qui venis es estibus danduntur rem faccusa dolenis eumet voluptaquam que repreium aperfer ferchit iisinctur am apidis quiamus verum doluptas et mi, aliquid estiant ureratu reculpa poresequia dolorecta quae quam alite nobit explis. sunt es quaepud amenis doloreptatem quos adi dem ex essequis doluptatur? Qui tem es ma doluptamus samendae. Et mi, odit, quunt dollandam aut volestibus cus, con conet.

Thank you,

Rima Pratiwi


C l i e n t : R I M A

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T h i n k i n g R o o m . I n c I D E N T I T Y

- S K E TC H PA D -


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“A WOMAN WHOSE SMILE IS OPEN AND WHOSE EXPRESSION IS GLAD HAS A KIND OF BEAUTY NO MATTER WHAT SHE WEARS.”


C l i e n t : R I M A

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-WEBSITE-


/ A B O U T / WO R K S / M E M B E R / C O N TAC T /


C l i e n t : R I M A

P r o j e c t : P R A T I W I

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T h i n k i n g R o o m . I n c I D E N T I T Y


A U D R E Y

H E P B U R N

Rima Pratiwi  

Branding Progress

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