Opportunities & Ideation | Insight Theme
Theme Name:
Instagrammable
CLUE:
Description of Theme
I don't post pictures of hotels because they are not instagrammable." - Sherin Puspita, 28, SDM Student
CLUE: The fact that Mary Millennial with 500 friends posted a photo of herself enjoying your Spiked Mojito Popsicles on her Instagram page is better advertising than any ad in the local paper."
(what it is about and why it matters to the challenge) :
Online Marketing is not just a tool, but an organ of a business. By having a strong sense of use of online platforms/social medias/IOT can help leverage the business expansion, especially toward this customer segment where their organ is a smart device.
- Jane Coloccia, President Hospitality/Lifestyle
CLUE: Everything that you deliver to them from an incredible "WOW" to a disappointing ""NOT"" will immediately find its way to the social space" - Jane Coloccia, President, JC Communications
Theme Name:
Share to Spark
CLUE: "The right space in the hotel will get people to start having conversations, and having conversations can lead to longer unplanned stays." - Kookai, 25, Travel Blogger, One Young World Ambassador
CLUE: 98% of 80 Millennials want their friends/family to share travel stories for future reference. - Survey (Millennials)
CLUE: “We wanted to create moments throughout the space that would spark conversation and guests would want to share with friends over social media,� -Christine Miller, Designer at Stonehill & Taylor at the Moxy
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Description of Theme
(what it is about and why it matters to the challenge) : The success of sharing economy lies on the idea that people can conveniently connect. We never know how much the sparks will flicker and lead to business growth and other possibilities. And Millennials promote having choices and possibilities, by acting as a portal for them to do that, the hotels can achieve something meaningful and long-lasting.