ME D I A F U T URE W EE K 6
describes a vision for the means that are then used to influence commuting behaviour and staying out of traffic jams, supported with a business model and prototype. The outcomes are meant to inspire companies that want to develop new products in this area.
The Future Now
Cases
“The Future Now” is a project that researches how media companies can anticipate fast changing media trends in technology and society to secure their own future business impact. The project team is thinking about what directions media companies should choose to develop their products.
Anders op Weg “Anders op Weg” is a project that aims to minimise lost time in traffic by changing travel behaviour. The project team is thinking about the wants and needs of the commuter in 1, 5 and 10 years.
The participants in “The Future Now” would like to know what a media company should be able to facilitate in two years time, looking back from what it should be able to do in 10 years time.
The “Anders op weg” team want to know if and how gaming and new media campaigns can be used to change peoples’ mobility behaviour definitively and have them stay out of traffic jams.
The work by the MFW team results in vision of how we will handle several “viewing” devices (from public to personal), a view on a future typical TV evening and a strategy and business model for a future product of a content producing company.
The case result will be a scenario of what commuting and recreational mobility looks like in 5-10 years. This scenario
The media companies participating in “The Future Now” will be inspired by this product idea and its business model.