Greetings from Mark Miller Subaru

FRIENDS,

Change is one of the few constants in our universe, and as everyone has been experiencing the past few years, the landscape of the automotive industry is quickly changing. What the ultimate outcome of these changes means for the sector is anybody’s guess. Industry acronyms like ICE (internal combustible engine) and EV (eclectic vehicle) are now becoming mainstream language as the demand for electrification is surging. But us Utahns know how to deal with changing landscapes. Whether basking in the beauty of the seasonal changes or learning how to mitigate certain effects of climate change on western landscapes like the Great Salt Lake, change presents itself and we adapt.

Subaru of America has been quietly working to electrify its fleet, and we launched our first EV this year—the Solterra. This is the first of many electric and hybrid Subaru vehicles in the works, and we are excited to see what the future holds for the Subaru brand. While the demand for EVs is currently outpacing the production, we know the laws of supply and demand will bring this landscape into better balance. We commit to working with our customers to make sure they get the car they want as inventory starts to level out in the coming years.

As we navigate these changing landscapes, we are working hard to prepare for the future of the automotive industry. At Mark Miller Subaru, we have always prided ourselves on being innovators, leaders for positive change, and good stewards for and on behalf of our customers. What does that mean? It means leading by example and becoming Utah’s first Subaru stores to be certified as Subaru Eco-Friendly Retailers, changing our business to a Benefit-Corporation to hold ourselves accountable, installing over 1,200 solar panels on our rooftops to harness renewable energy, and recycling up to 75% of the water used in our carwashes. It means thinking about the future and installing more EV charging stations at our stores, offering our Promise Price model for a transparent and negotiation/pressure-free experience, and creating a welcoming space where everyone feels safe and comfortable. Lastly, it means working with community partners to protect our environment for generations to come. We do this not because it’s good for business, but because it’s the right thing to do. We call this the Subaru Love Promise!

Through our sustainability and Subaru Loves the Earth initiatives, Mark Miller Subaru was awarded the Cox Automotive 2023 Leader in Sustainability Award. Along with Tom Doll and other Subaru executives, I was honored to receive this award at the NADA Conference in Dallas, TX in January 2023. While we certainly don’t make these changes for awards and praise, it does allow us a moment to step back and reflect on how far we have come and give credit where credit is due. We have roughly 250 employees who work tirelessly every day to make Mark Miller Subaru the example of what a good car retailer can and should be. Accountable, transparent, and always caring for people, pets, and the planet (three of the seven Core Values our staff live by).

As part of this designation, Cox Automotive gave Mark Miller Subaru a $10,000 award to use on sustainability projects, but we instead gifted this award to our Subaru Loves the Earth partner, HawkWatch International, to support their environmental conservation programs. We’re amazed by the work they do and lives they touch, and proud to be a longtime partner with such an astounding organization that is working to protect raptors and our shared environment.

By staying ahead of the changing landscape taking place in the automotive industry, and helping protect our environmental landscapes for future generations, Mark Miller Subaru is committed to being a good community partner for another 50 years!

Jeff Miller CEO & General Manager