Marketing

Global Citizenship (must take the following) BUS130 Macroeconomics

In addition to the 21 credits of general education coursework, students are required to take a core group of courses and open electives associated with their major to total 60 credits as outlined below.

ACC210 Data Management Applications ACC220 Income Tax BUS115 Business Accounting BUS120 Spreadsheet Applications BUS200 Finance I BUS220 Principles of Management BUS230 Principles of Marketing BUS235 Consumer Behavior BUS245 Human Resources BUS270 Entrepreneurship & Small Business Management LGL140/LGS250 Business Law INT299 Associate Degree Internship or IDS290 Associate Degree Capstone

Students must take 3 additional credits. Any course not fulfilling another degree requirement may be used.

Associate in Science Degree

Creative and effective methods of marketing are invaluable for companies in today’s competitive environment. Marketing decisions are some of the most important decisions made in the business world. The Marketing program is designed to teach students how to effectively manage the process of product development, pricing, promotion, and distribution. Students also learn aspects of consumer and business marketing while at Central Penn. All students develop an effective integrated marketing communications project.

• Understand fundamental marketing concepts, theories and principles in areas of marketing policy; of market and consumer behavior; of product, placement, promotion and pricing decisions. • Exhibit multi-channel media fluency, applying communication skills to successfully engage multiple stakeholders. • Design and develop marketing systems for variable business environments by employing appropriate marketing strategies. • Make marketing and sales decisions based on analysis of market data, informed by ethical considerations. • Identify and engage potential marketing careers.