music marketing
MUSIC plays an integral part in our daily lives. Even if we realise it or not, there is a song (or a playlist) to represent each moment of our lives. These moments can be as simple as having a shower before heading to work or preparing for a night out in town. Music reflects who we are, what we are doing and how we are feeling in any given moment. And thanks to music streaming services, people are listening to music and amplifying these moments more than ever. On Spotify, there are now over 140 million users spending more than 2 hours per day on the platform and are listening to over 2 billion playlists (and counting) to soundtrack these everyday moments. Taking this into consideration, Spotify is launching their latest native ad experience, Branded Moments, a first-to-market ad
CONNECT WITH YOUR AUDIENCE DURING MOMENTS THAT MATTER
solution enabling brands to engage their audience in real-time moments. MAKING MOMENTS MATTER FOR YOUR BRAND For the streaming generation (a key audience group for many brands), waking up each day with the world’s music at your fingertips is the new norm. Spotify has become a life-curation
tool, enhancing daily activities like commuting or working out, social occasions like partying and gaming, or major milestones like birthdays or weddings. With Branded Moments, it is now possible for advertisers to reach out to their target audience at the right moment (and when it matters the most). Leveraging on first-hand data that is available on the music streaming platform, Spotify is
able to help identify what the brand’s target audience is doing, and providing the brand the opportunity to own that moment and bring value to their customer that is timely and relevant. Moments that advertisers are able to “own” include Chill, Focus, Party and Workout. Branded Moments go beyond the usual ‘sponsored by’ announcement by connecting the brand
to the activity that the Spotify user is about to start. With Branded Moments, advertisers and marketers alike will be able to: • Reach your audience at the moment of highest relevance. • Build brand love by unlocking 30 minutes of uninterrupted music. • Tell your brand’s story with guaranteed SOV over a series of sequential mobile display ads. Major brands including Gatorade, Bacardi and Bose have adopted this innovative ad format in selected markets where Spotify is available. It is time for your brand to connect with your target audience when it matters the most. For more information on how you can capture your customers during key moments, contact CtrlShift and Spotify at my-sales@spotify.com
ISSUE212SEPT-OCT 19