brand safety
KEEPING YOUR BRAND SAFE IN TODAY’S INTERNET WILDERNESS.
By Malati Siniah
Those of you who have kids under the ages of 5-10, you might be familiar with a little pink pig called Peppa. This popular British cartoon series which captures the daily adventures of Peppa Pig was dragged into the issue of unsafe content when people began discovering versions of the cartoon on YouTube which were far from child-friendly. An expose by BBC showed that there were thousands of videos carrying look alike versions of favourite cartoons which contained disturbing and inappropriate content not suitable for children. 50 MARKETINGISSUE211JULY-AUG