Now you can secure an advantage your competitors will never match.
You’ve worked hard to achieve your leading position in
Is it possible to get an exclusive edge –
the market. But the challenge of staying on top is immense.
one that can’t be duplicated?
All eyes are on you, and your competitors are after your market share and your agents.
Now, thanks to the leadership of RealtyTrac, the answer is yes. For the first time, the nation’s leading source of comprehensive
In a fast-paced market that’s dominated by online advances,
housing information is inviting select brokerages to be the
it’s hard to stay focused on your next strategic move. When
firm’s exclusive local market representative.
you do get a competitive advantage, it’s only a matter of time before the rest of the market follows your lead, and the playing field is leveled once more.
table of contents
Why RealtyTrac? 4 SelectTrac 6 IdentityTrac 8 MediaTrac 10 Seller LeadTrac 14 buyer LeadTrac
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DataTrac 18 adTrac 20 ExchangeTrac 22 MobileTrac
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ThinkTrac 26
Why RealtyTrac?
RealtyTrac is the nation's leading source of comprehensive
The company’s skill at clearly interpreting what this
housing information serving all segments of the residential
information means has also made RealtyTrac the go-to
real estate community – from buyers, sellers and investors to
authority for the media, from local publications and outlets
financial institutions, Wall Street conglomerates, real estate
to ABC, CBS and NBC News; CNN; the New York Times;
brokers and agents.
and the Wall Street Journal. In fact, every month RealtyTrac creates over 4 billion consumer impressions generated from this media coverage.
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Every month, nearly two million unique visitors come to realtytrac.com for information on properties and market
align with a proven,
trends. When they want to act on buying a property or
forward-thinking partner
interview a local expert for a media story, our objective is to connect them with an experienced, top performing real estate brokerage with extensive local market knowledge. We created the RealtyTrac Network to provide exceptional brokerages a way to align with a proven, forward-thinking partner and benefit from our powerful technology, data, and media reach.
SelectTrac
Membership in the RealtyTrac Network is highly selective. Only top brokerages are being considered, and only one in each market will be chosen. Click here to see our current members. As a leading broker in your market, you can create an exclusive relationship with RealtyTrac that will give your company a competitive advantage on many fronts.
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membership allows you to:
•
Position your brokerage as the local authority on the housing market and enhance your local media relationships
•
Reach nearly two million monthly unique visitors on realtytrac.com
•
Capitalize on market trends by accessing the best, most comprehensive data
•
Capture more unique leads for listings and sales
•
Gain broader exposure for your listings through the high search engine ranking of realtytrac.com
•
Strengthen your competitive value to agents and recruits as an innovative, future-focused leader
IdentityTrac
RealtyTrac is one of the most recognized and highly regarded
Your connection with RealtyTrac also sends an impactful
brands in real estate. Aligning your company brand with
message to your current and prospective agents, showing
RealtyTrac instantly gives your company a powerful boost
them you are a leader who is actively looking for innovative
in consumer brand awareness. This starts from the moment
ways to grow the business of your agents.
you add the RealtyTrac brand to your company’s online and print marketing materials.
ECONOMICS: Your ability to use the RealtyTrac brand is included in the licensing fee.
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leverage our strong national brand awareness
mediaTrac
It takes more than a brand to be known as the leading expert
By supplying the media a steady flow of timely, insightful
on the local real estate market. It takes skilled, ongoing
housing reports, RealtyTrac has earned its status as the
public relations efforts to win and maintain such a position.
top source for national housing statistics and trends.
Now, with your membership in the RealtyTrac Network,
When members of the media call us, they often ask for a
you can capitalize on the powerful RealtyTrac reputation and
contact to provide in-depth local market information. As
information to establish and maintain your brokerage as the
our exclusive RealtyTrac Network member, that referral will
local residential real estate authority.
always be you.
ECONOMICS: You receive the benefits of MediaTrac as part of the licensing fee.
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every month RealtyTrac creates over 4 billion consumer impressions generated from our aggressive media strategy
mediaTrac
As our member, you’ll receive: •
Advance notice of our PR schedule and content
•
Links to RealtyTrac print, radio and video content you can leverage in your local marketing and social media
•
Local market stories - featuring your brokerage - developed, written and pitched to the media
•
Monthly zip code level housing content for you and your agents to publish
•
Housing infographics that you and your agents can easily share with consumers
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capitalize on our experience and connections to become the local housing authority
seller leadTrac
RealtyTrac’s extensive proprietary database of distressed
Since the RealtyTrac database is updated frequently,
properties is a rich source of new listing business. And as a
you'll always have access to the most current listing
RealtyTrac Network member, you have full access.
opportunities in the market. We’ve even created a
The process for using this database has been systematized, making it easy for you to sort and download the records based on the stage of mortgage default.
ECONOMICS: You have the option to purchase seller records at a discounted rate.
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communication plan to help you successfully engage with these homeowners, investors and institutions.
our extensive database is a rich source of new listing business
buyer leadTrac
Every month, nearly two million consumers and investors
All banner ads around properties in your market area will be
search properties on realtytrac.com, which is fully optimized
linked exclusively to you. Click here to see a sample.
to rank high in search results. As the exclusive RealtyTrac Network broker in your market, you can own your zip codes on our site and capture all online buyer leads generated from the proprietary RealtyTrac database of properties.
ECONOMICS: You may purchase some or all of the available Buyer LeadTrac zip codes in your exclusive market area for a flat monthly fee.
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capture all online buyer leads in your market area
dataTrac
Schools Demographics Environment Air Quality
Buyers and sellers are hungry for data and transparency. As a
Uv Index Days Of Sunshine Crime Stats Employment
RealtyTrac Network member, you can give them the best and
Police Stations Unemployment Colleges Fire
most comprehensive data available - through Homefacts.
Stations Politics Airports Fcc Towers Hospitals
Acquired by RealtyTrac in 2011, Homefacts.com is the
HOUSEHOLD MEDIAN INCOME COST OF LIVING INDEX
largest aggregator of property-related data. Indexing
EDUCATION LIBRARIES EARTHQUAKE RISK TORNADO
hundreds of millions of pages of data, integrating more
RISK PRECIPITATION TEMPERATURE WALK SCORE
than 2,500 information sources, Homefacts can instantly generate a detailed report on any one of 95 million+ U.S. properties.
ECONOMICS: As a RealtyTrac Network broker, you have the option to purchase a Homefacts custom data set for the IDX listings on your website.
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You can pick and choose what data categories to display on your site. Entice even more traffic to your site by inviting visitors to create a Homefacts report on any property in the country. On homefacts.com, you will be the featured broker in banner ads on all reports generated in your exclusive zip codes. Click here to see an example.
adTrac
Online exposure is critical to every business - but it's only
The Stats & Trends content on realtytrac.com will be
worth the investment if it's in the right place. Through your
co-branded and presented by your company for all zip
membership in the RealtyTrac Network, you have access to
codes in your market. Your company, and your related
some of the most effective advertising campaigns available
service companies, may buy banner ads at current CPM rates
in the real estate space.
on homefacts.com and realtytrac.com in your exclusive zip code areas.
ECONOMICS: As our RealtyTrac Network member, the co-branding of the Stats & Trends pages in your market is included in the licensing fee.
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exchangeTrac
Huge exposure online is business-critical. So is high
Your listings (which will be featured) and your IDX feed
ranking in search results. Your sellers insist on it, your
will be integrated into SEO-rich realtytrac.com. Because
agents demand it. As a member of the RealtyTrac Network,
our site is built on millions of pages of relevant information
we’ve got you covered.
trusted by search engines, your listings will rank high in online buyer search results. Few major portals will share the benefit of their SEO with the brokerage industry. RealtyTrac is a key exception.
ECONOMICS: You receive the benefits of ExchangeTrac as part of the licensing fee.
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In addition to this increased exposure, you’ll receive all buyer traffic generated from your IDX listings on realtytrac.com. You essentially own your market on our domain.
mobileTrac
Mobile is the fastest growing marketing channel in real
When mobile buyers access a listing provided to our site
estate, and it’s essential to the success of your business.
through your IDX feed, you’ll be the featured point of
RealtyTrac is in the final stages of creating a mobile interface.
contact. They can email or call you with one tap.
Mobile users will soon search our proprietary database along with the listings in your IDX feed.
ECONOMICS: You receive the benefits of MobileTrac as part of the licensing fee.
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realtytrac is committed to continual innovation
thinkTrac
Your membership includes an invitation to ThinkTrac, the annual RealtyTrac networking and collaborative business event held in
August at the spectacular
St. Regis Deer Valley in Park City, Utah. This opportunity to connect with your fellow members and RealtyTrac leadership will give you a fresh perspective on your business and our fast changing industry.
ECONOMICS: You cover the cost for your transportation and hotel room; RealtyTrac covers the expense of the meeting and meals.
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Think, share and change the world of real estate
Don’t wait. contact us now.
We'll be selecting network members in major metros on a fast-track schedule. If you're interested in qualifying for the exclusive RealtyTrac Network license in your market, please contact us today. www.realtytrac.com/network
Š 2013 Renwood RealtyTrac LLC One Venture Plaza, Suite 300, Irvine, CA 92618 All content, pricing and components of the RealtyTrac Network offering are subject to change.