Duke’s Meadow Golf Club
Market Sizing Business Operations Strategy
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Prompt - Part 1
Duke’s Meadow Golf Club was set up about 10 years ago in a suburb of London. The course is a beginner 9 hole course (the standard is 18 holes) and has been extremely successful. Due to initial funding constraints at time of purchase, founder/owner only developed half the land he originally purchased.
quantitative
qualitative
Notes
Analytical & Problem Solving Skills 1
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The owner asks you what he should do with the remaining 50% of his land. Communication & Presence
Guide - Provide Only if Requested Demand exceeds supply and is growing. Other sports facilities nearby include one professional golf course and one professional tennis center. The course is situated on the river and is a neighbor to a number of rowing clubs. Two large breweries are also based in the area. Funding is not an issue for the client.
Cookies
Traps
¤¤ Identifying different levels of demand in winter and summer months ¤¤ Suggesting leasing the land as an option ¤¤ Suggesting a discount rate (not necessary due to quick payback) ¤¤ Taking in account seasonal demand
¤¤ Not considering selling the land as an option ¤¤ Not requesting information regarding current funds
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Business Acumen 1
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Percentage of customers who are beginners: 80%
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Common Sense & Practicality 1
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Creativity 1
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Energy & Fit 1
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