ACKNOWLEDGEMENTS The inaugural edition of the ESADE MBA To the ESADE MBA Consulting Club Members and Alumni… Consulting Club Casebook is only possible Special thanks to Gaurav Gupta, Lina Perez, Lucia through the tremendous effort, commitment Piazzesi and Jofre Casas for their case testing. and determination of the following bright stars: We also would like to thank our other Alumni contributors: Dieter Kohler (ESADE MBA Class of 2010 and member of our To the Boston Consulting Group… Alumni Advisory Board) and Marc Andre Lein. We are hugely grateful to Joan Sol for his meticulous review And finally, thank you to Thomas Gut, Paul Fattinger, and and valuable feedback to our cases. Many thanks also to María the Consulting Club Board from the ESADE MBA Class of Ángeles Bosch and Santiago Fernandez for representing BCG 2011. You set an unequivocal standard that our Board still and helping us throughout the development of our casebook. strives to follow. For the inspiration to create this Casebook and your continued influence in driving the ESADE MBA forward, Thank you to all the BCG consultants who contributed their we thank you. insights into the life of a consultant: Hans Clement, Paul Fattinger, Joan Sol, Marc André Lein and Diego Aguilar. To the ESADE MBA Career Services… To Helga Kirchner, our ESADE MBA Career Services Director and to whom the casebook owes its existence, thank you for your tireless efforts in supporting the ESADE MBA students in their career quests. We would also like to extend our thanks to Carmen Gonzalez, who has become a welcome partner to the ESADE MBA Consulting Club.
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