EDUCATION Value chain
R&D
Inputs
Production
Distribution
Marketing & Sales
Service
Using an example of the pharmaceutical industry... New drug research & approval
Sourcing of materials needed for production
Production and packaging of drugs
Outbound logistics to Marketing efforts, pharmacies, hospitals, PR, sales efforts to care facilities doctors / hospitals
Keeping public up to date about potential side effects
Value chain analysis is used to look at activities throughout organizations, supply chains and distribution networks. The value chain is a useful framework to understand the workings of an organization, to determine where value is added and to identify weaknesses or bottlenecks within an organization. ESADE MBA Consulting Club | casebook
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