MAGAZINE OF THE YEAR
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OVERALL MAGAZINE OF THE YEAR 1. 8 DAYS Published by: Mediacorp Frequency: Weekly Circulation: 75,000 (publisher’s claim)
2. AUGUSTMAN Published by: Burda Singapore Frequency: Monthly Circulation: 33,000 (publisher’s claim)
Taking home the coveted title of Magazine of the Year this year is 8 Days. As part of the English family segment at Mediacorp, together with Channel 5, Class 95 and Gold 905, 8 Days continues to be a family-friendly content purveyor aimed at working adults, the young-atheart and everyone in between. Its core target audience comprises avid, discerning consumers aged 25 to 44, with almost 40% of them PMEBs and nearly 20% white-collar workers.
Taking home second spot is Augustman. This against year marks a decade of their will Unseen Augustman and as such, Singapore a new emphasis has been placed on developing the Quah Zheng Wen multi-faceted modern man of the world. As the magazine looks at developing new franchises and markets in Asia, it is also gaining new insights into the interests of the urban man and is focused on developing content that’s more universal, with a greater global outlook.
AugustMAN the local framework
AUGUST 2016 / iSSUe 120
An overview of the latest creations in the watch industry
shocking stories of modern slavery
the parts of the country that you’ve rarely visited
SGD 7.90
MICA (P) 017/02/2016
8 887776 000074
singapore’s steadiest hope this month is ready to rock the local sports scene
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3. HER WORLD Published by: SPH Magazines Frequency: Monthly Readership: 128,000 (Nielsen Media Index 2015) Taking third spot this year is Her World, a magazine that targets the stylish, sophisticated and selfassured modern woman. In 2016, the magazine launched Her World BFFs (beauty and fashion friends), a network of some of Singapore’s top fashion, beauty and lifestyle social media influencers, who contribute to its social media platforms and videos to seamlessly marry online and offline.
WOMEN’S MAGAZINE OF THE YEAR 1. HER WORLD Published by: SPH Magazines Frequency: Monthly Readership: 128,000 (Nielsen Media Index 2015) Her World has come out on top for the category as the magazine continues to target the go-getter and modern-day driven women. It targets those aged between 20 to 44 with an average personal income of SG$3,665. In March this year, the magazine celebrated its 15th anniversary and in July, Her World collaborated with fashion label Longchamp to score a cover exclusive with British style maven Alexa Chung.
2. CLEO Published by: SPH Magazines Frequency: Monthly Circulation: 58,000 (Nielsen Media Index 2015) Last year Cleo hired a new editor-in-chief Claire Starkey who has considerable experience in youth publishing. A true digital native, her first job was as a digital writer for Cleo New Zealand, where she increased site traffic by more than 500%. Digitally, the magazine is creating video and digital collaborations with influencers and brands which are proving especially effective on social media and YouTube.
3. THE SINGAPORE WOMEN’S WEEKLY Published by: SPH Magazines Frequency: Monthly Circulation: 65,000 print (Nielsen Media Index 2015) Some new advertisers for The Singapore Women’s Weekly this year are Dyson, Emirates Singapore, Seiko, Benefit, Pokka, Asus, Taylor B Design, Pandora, Wacoal, Fisher & Paykel, Thomas Sabo, Uniqlo, Orbis, Mido, Ponds, RedMart, Muji, 3M and Neutrogena. The magazine is a total lifestyle magazine brand for the “women who want it all”. It contains expert opinions of what is new in beauty and fashion, food, family, home and health.
WOMEN’S FASHION MAGAZINE OF THE YEAR 1. ELLE Published by: Mediacorp Frequency: Monthly Circulation: 40,000 (publisher’s claim) Coming in first in the women’s fashion category this year is Elle. The magazine caters to the confident and ambitious woman aged 25 to 40 who knows what she wants. She is savvy, well-travelled and global minded, yet strongly Singaporean. As the Singapore edition of the leading fashion magazine, Elle believes in personal style regardless of price tag, empowerment with positivity, and intellectual pursuits. 2 4 M A R K ET I N G SEP T EM B ER 201 6
2. HARPER’S BAZAAR Published by: SPH Magazines Frequency: Monthly Circulation: 18,000 (Nielsen Media Index 2015) Harper’s Bazaar's editorial direction is to be on the pulse of what is trending. As such, the magazine exclusively shot international influencer “Gary Pepper Girl” – aka Nicole Warne – as the cover girl for the June 2016 social media issue. Content on Bazaar is now integrated on all platforms. For the magazine, videos are showing very strong growth and as such, the goal is to always create one-of-a-kind content.
3. FEMALE Published by: SPH Magazines Frequency: Monthly Circulation: 80,000 (Nielsen Media Index 2015) Dropping one spot to number three this year is Female. The magazine prides itself on being the country’s authority on all things “au courant” and fashion. The magazine scours the local and global landscape for interesting buys, events and initiatives. Nearly half of all Female readers are PMEBs with a monthly personal income that is more than 60% higher than the national average. WWW. MARK E TING-IN TE RAC TI VE . C OM