RADIO BROADCASTER OF THE YEAR
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ONE FM 91.3 One FM 91.3 has taken home eighth place this year in Radio Broadcaster of the Year. One FM is mainly targeted at males aged 30 years and above. It aims to “keep it real” with the best morning show crew and the best experiences. In mid 2015, the station ran a campaign for listeners to guess who the new morning show hosts would be. A SG$10,000 prize for listeners was dangled for viewers who got it right. In July 2015, it was revealed that popular radio DJs
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CAPITAL 95.8FM Coming in ninth in this year’s rankings is Capital 95.8FM which continues to be at the forefront for the latest news, current affairs and lifestyle innovations. The station focuses on compelling interaction between citizens and the government where thoughts, ideas and suggestions in areas related to policies and schemes are exchanged. It prides itself on playing a significant role in shaping the national identity with many new
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LOVE 97.2 FM Coming in at number 10 in this year’s Radio Broadcaster of the Year is Love 97.2 FM. The station offers content which aims to strike a chord with listeners and to stay relevant. On-air content includes its morning show called The Funniest Morning Show, which has been well-received, even expanding to a ticketed stand-up comedy show. Love 97.2 FM’s primary target audience comprises working adults and homemakers and WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
Glenn Ong and The Flying Dutchman had made a return to the airwaves and jumped on board the SPH radio network. Since the station was launched in January 2015, there have been a constant slew of advertisers ranging from the automotive to the FMCG sectors. Berocca was the first advertiser to sponsor the new breakfast show with Ong and The Flying Dutchman. Recently, McDonald’s also signed Ong and The Flying Dutchman as ambassadors of its Signature Collection of burgers. In November 2015, the station, together with LAMC, brought Def Leppard to Singapore which saw nearly 8,000 people rocking at Suntec City. The station also started the monthly Beer O’Clock sessions where fans were invited to join the breakfast crew for an evening of free
initiatives, among which is On Air with Ministers. It targets Chinese-speaking PMEBs, and recently topped the Nielsen Radio Diary survey as the most listened to news and information radio station. Its advertising sponsorship is constantly growing year-on-year, attracting advertisers such as Suntec Singapore Convention & Exhibition Centre and many more. It aims to amplify advertisers’ brands
its secondary target audience includes PMEBs, aged 35 to 54. The station also introduces familiar karaoke songs throughout the day into its playlist to resonate well with its mature listeners. To further engage listeners, the station generates activities and produces outdoor shows to allow interaction between the DJs and their supporters. One successful show was the sold-out stage musical, New Journey to the West, which was produced to celebrate the station’s 21st birthday. A new contemporary musical comedy will also be produced this year to mark its 22nd birthday. This year the radio station continued to maintain excellent relationships with advertisers ranging from MNCs to SMEs, such as Changi Airport Group and NTUC Enterprise Cooperative, with its advertising revenue increasing
beer and stand a chance to be the chug mug champ. One FM continued to live up to its reputation of giving listeners the experience of a lifetime. In April 2016, it gave listeners the chance to fly to Mexico for a Guns N’ Roses concert, fly to Japan to catch WWE live, a trip to the home of Game of Thrones and more.
to specific target audiences effectively by enhancing the customer experience through engaging, enriching and timely content offerings. The station strives to encourage communications. Hence, its afternoon programme is specially designed to connect meaningfully with the silver generation, retirees and home-makers – a model radio show for successful ageing and empowering all to age with dignity and vitality. To connect with those who share memories and experiences of the “xinyao” song movement in the 1980s, it has a special weeknight programme catered to the movement. The show is hosted by a veteran radio personality with iconic guests from the xinyao era. This year, the station is looking forward to offering more insights and creating new opportunities for its audiences and advertisers.
annually. It continues to reach out to its audiences through collaborations with Mediacorp Channel 8 to expand the long-running health programme, Body SOS into a multi touch-point experience. The programme is into its fifth edition and shares with listeners topics related to health, beauty and wellness. NOVE MB E R 2 016 MARKE TI N G 35