CAREERS
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CAREER PATH Yong Reei Pyn Marketing manager At-Sunrice GlobalChef Academy
First job?
Business development executive at MediaBanc Group. First job in advertising/ marketing?
Marketing and admissions manager at Raffles College of Higher Education. Best job?
My current job. I love the varied exposure, the multiple market stages of development, the corporate culture and the gastronomic culinary exposure from around the world. Perks of your current job?
I get to sample amazing food creations by master chefs from all around the world, and best of all, enjoy free lunch every day cooked by our own students at the academy. Marketing professionals you admire?
Walt Disney – he created a truly remarkable Disney World that could literally market itself – and Steve Jobs. He may not have been the first to merge design and technology, but he brought it to higher levels of success not seen or envisioned before. Best career advice you’ve been given?
You need drive, an entrepreneurial spirit, pragmatic thinking and an ego to make it in marketing. Why a career in marketing?
Marketing is a dynamic industry that every business and industry needs. IT is also one of the most creative industries where you are able to apply design thinking skills and creativity to the job. If you weren’t in marketing, what would you be?
A creative director or any creative role as I was brought up in a family with various design backgrounds. How do you wind down?
I enjoy doing art and craft and spending time with my family and two sons, Ryan and Randall.
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JOB SHUFFLE OOH advertising firm JCDecaux appointed Evlyn Yang as its managing director. Yang replaces Ashley Stewart who is departing to pursue personal interests after 18 years with the company. She has been with JCDecaux Singapore for more than 16 years, driving business growth and building strategic partnerships. Yang was previously the deputy managing director of JCDecaux, and before that, assistant general manager with SMRT Media. The Media Publishers Association Singapore (MPAS), appointed Olivier Burlot, CEO of Heart Media, publisher of Men’s Folio, WOW (World of Watches), L’Officiel, Art Republik and Palace magazines, as president. He has 20 years of publishing experience in Asia and will work closely with executive director, Alexander Knight, and an EXCO to make MPAS’ 10th year memorable and build the community. AXA named Thomas Buberl as CEO following Henri de Castries’ (pictured) decision to retire. Buberl joined the group’s head office in Paris following his appointment as CEO and he will work closely with Castries and Denis Duverne, deputy CEO, to finalise AXA’s new strategic plans that are expected to be released in the middle of the year. Castries has decided to retire and step down from the board of directors. Publicis One named Alice McCreath as chief financial officer, Maree Prendergast (pictured) as chief talent officer and Karen Lim as
the communications director. In Asia, Nicolas Menat has been appointed regional chief executive officer, and Ricardo Roces as regional chief financial officer. All the newly appointed global and regional leaders of Publicis One are already in their new roles and are fully operational in their respective markets and nominated by Jarek Ziebinski. Publicis Media announced a string of new eadership roles across Asia Pacific. The appointment follows the global restructure of the Publicis Groupe. Leading Singapore now is Gareth Mulryan as CEO Publicis Media. Heading India as CEO is Anupriya Acharya. Greater China which includes China, Taiwan and Hong Kong is Bertilla Teo. New Zealand and Australia is headed by Matt James. Chris Nolan was appointed COO of Publicis Media Australia and New Zealand, and Mykim Chikli is COO of Publicis Media Greater China. Hyper Island appointed Otto Ruijs as its new managing director for its operations in Singapore. His responsibilities include shaping Hyper Island as a digital catalyst for companies and individuals as they prepare to navigate the digital age. He was previously the learning design director in the company and formerly ran the Singapore office of ?What If! Innovation Partners for three and a half years. Jennifer Kuperman was promoted to the head of international corporate communications at Alibaba. She is currently serving as vicepresident and head of strategy for international corporate
affairs to lead Alibaba’s global communications strategy and execution since her start in 2014. She will replace Jim Wilkinson, the current head of international corporate affairs, who will be leaving Alibaba to start a new entrepreneurial venture. Burda Singapore appointed Lauren Tan as editor of Prestige Singapore. She replaces Genevieve Jiang, effective 7 April, who is leaving to pursue other personal interests. Previously the deputy editor of the magazine, Tan has been with Prestige since 2008 and has led supplementary titles such as Prestige Lifestyle and Wealth and Living. Eyeota appointed co-founder, Trent Lloyd as managing director, APAC, which is a newly created role. He has 20 years of experience in the industry and co-founded Eyeota with Kevin Tan, Kristina Prokop and Christofer Sandberg five years ago. This follows an announcement of US$7 million in Series A funding plus further data partnership announcements with Ipsos, CoreLogic and GfK. iProspect appointed Lei Sorvisto as managing director of iProspect Singapore, based in the Singapore office. She replaces Luke Janich who is leaving the agency after five years to pursue his own startup digital consulting business in Vietnam. She has over 13 years of multi-disciplinary experience in marketing strategy, digital transformation, channel business development and partner development.
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