Held at the Pan Pacific Singapore, the fourth annual Mob-Ex Awards saw Audi Singapore overcome tough competition to win the coveted overall brand title. On the agency front, Publicis came out on top as At a Singapore gala dinner at Singapore’s Mandarin Orchard Hotel, the Best in Show – Agency/Solution Provider for 2016 DBS Bank whizzed its way to bag the top honour wowing an audience of more than Of 300. Here’s a look at the Mob-Ex Awards as the Mob-Ex Best Show – Brand at what went on during the awards night. 2015. On the agency front, Codigo wowed
the more than 300-strong audience grabbing the Best of Show – Agency honour. Here’s a recap Florence Yap, engagement lead (digital customer, marketing and sales practice), Accenture Consulting of the awards night. JUDGING PANEL
Eric Chang, head of brand and digital, AIA Malaysia
Rudy Hamdani, head of digital and channel management, ANZ Bank Indonesia Daniel Chong, senior deputy director, digital and social media, Central Provident Fund Board Stephanie Myers, vice-president, digital channels, HSBC Vivek Malhotra, vice-president of marketing, Idea Cellular Richa Goswami, regional head of digital, Johnson & Johnson Juliana Chu, director of digital, Asia Pacific, Kimberly-Clark Joey Alarilla, director and regional digital officer, Manulife Asia Aizuddin Danian Izham Cheong, head of group digital media management, Maybank Mark Wheeler, director of digital – Australia and New Zealand, McDonald’s Corporation Anthony Green, director of digital development, Minor Hotel Group Roy Heong, vice-president, e-business, OCBC Bank Malaysia Amit Tiwari, director country head, media and digital, Philips India Pawarana Ann Suwanjindar, senior vice-president – digital marketing, Siam Commercial Bank Lee Yen Ming, head of digital marketing, Standard Chartered Bank Malaysia Harry Lowes, general manager, digital marketing, Telstra Vittoria O’Connor, APAC loyalty and digital director, The Body Shop Adeline-Ausy Setiawan, managing director, Unilever Enterprise Indonesia Divya Ramaswamy, vice-president of digital marketing, Wego
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