RADIO BROADCASTER OF THE YEAR 2014
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4) KISS92FM
Clinching fourth position this year is Kiss92FM. The radio station continues to target women aged 35 to 44 who have families. The station intends on being associated as a fun, inspirational, female and family oriented station. For all of its contests, its keeps these core values in mind and the station prides itself on offering informative content for the modern, driven and savvy woman. Much of its content revolves around travel, health, beauty, wellness and parenting topics. According to the station, its advertisers have shown enthusiastic interest. Having a womancentric focus is in line with several of its clients’ objectives of reaching out to a target audience which is independent, driven and always on the look out for experiences or premium products.
Events organised by the station in collaboration with clients also allow opportunities for fans to spend time with family or for the females to pamper themselves. For example, for the Opel GTC Giveaway, in a bid to drive awareness about the launch of the Opel GTC, the car brand worked with the station to give away a car. Fans had to listen out for a cue on air, log onto the Kiss92 mobile app and tap on the Opel car image, and answer a simple question for their chance to enter the draw to win the Opel GTC. More than 17,000 entries were received in two weeks. Programming director Jamie Meldrum said going forward the station hoped to engage not only fans, but clients with more innovative and creative campaign collaborations.
5) 987FM
Dropping one position to fifth this year is 987FM. This year the station has chosen to reinvent its Morning Drive show from January 2014. Sonia Chew and Joakim Gomez were enlisted to form Singapore’s youngest morning pair on a new show, The Wake Up Call. The radio station also became one of the first stations with a dedicated digital executive in Nic Shields. Shields has been tasked specifically to engage listeners on the social media front, making 987FM one of the most engaged radio stations in Singapore. Currently the station boasts a reach of more than 180,000 fans on Facebook and almost 50,000 followers on Twitter. The station also prides itself on breaking new barriers in the radio landscape. The station’s visual arm, 987TV, has redefined the
radio landscape by launching an online TV star talent search in 2013 with several spoof videos featuring the DJs. This has led to 987TV garnering more than 21,000 subscribers with an excess of 5.1 million views. In April 2014, 987FM created Singapore’s first ever National Lip Syncing Championships. The event saw many of Singapore’s best lip sync performers and the winner bagged a trip to Las Vegas to watch the Queen of Lip Syncing, Britney Spears herself. Over the year, the hip young channel bagged many new advertisers. Some of these included HTC, Budweiser (Anheuser-Busch InBev), AirAsia, Sjora (Nestlé) and Airbnb. The channel is known to target listeners who are aged between 15 to 29.
6) Y.E.S. 93.3FM
MediaCorp’s Y.E.S. 93.3FM bags sixth spot in this year’s rankings. Apart from strengthening ties with traditional banking, petroleum, electronics and retail clients, one of the station’s DJs, Peifen, also became the spokesperson for a new product line, Atorrege AD+ (Betime
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Marketing). It has also upped the ante in youth engagement, being co-organisers of Campus SuperStar and Project SuperStar, and staging its own DJ hunt named The Voice of Y.E.S. 93.3FM. MediaCorp artistes Romeo Tan and Zhang Zhenhuan, both named the top 10 Male
Artistes at the recent Star Awards, are currently co-hosting the night belt with Chen Ning. 2014 is the year the station is dedicated to promoting new local acts by increasing airplay, special interview capsules and event exposures. The station also sees 2014 as another adventurous year as it organises its inaugural Cycle to Supper event in June, aside from staging three birthday events in seven days to mark the station’s anniversary in January. In the third quarter of the year, it will be launching 933TV, an online television channel providing catch-up interviews and exclusive online content featuring celebrities and DJs. Canon is said to be the station’s first client onboard, with 933TV providing creative event coverage to effectively reach a wider audience.
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10/6/2014 11:07:02 AM