CAREERS
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CAREER PATH Sara Cheok Manager, Asia Pacific Event, affinity and sponsorship Rolls-Royce Motor Cars First job? I started out in events
marketing. First job in advertising/ marketing? I have been working
in marketing for 15 years. I started out in events marketing. I also set up my own company which dealt with flooring and interior decorating before going back full-time into marketing. Best job? I think the best
decision I ever made was joining BMW. It gave me the opportunity to refine my marketing skills and it let me define myself in the marketing event organising field. I have conceived, planned and executed multi-million dollar events such as BMW World to great success. And out of this Rolls-Royce has been the next step in deepening my marketing experience and stepping up to bigger opportunities in my career. Perks of your current job?
This job has given me the opportunity to engage with a variety of people and interact with different cultures, just by the fact that within the APAC region, we oversee 15 countries and 25 dealerships. Worst job? None. Marketing professionals you admire? One of my mentors
really had an impact on the way I would like to grow in my career. He could envision concepts and ideas seemingly out of nothing. He was happy to let his team members achieve their potential, yet was still there playing the advisory role. It allowed me the freedom to develop in the field of marketing and encouraged me to do more than I thought I could. Best career advice you’ve been given? Do not take
anything for granted. What might even seem commonplace, when placed together with something else, would give you a completely new idea.
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JOB SHUFFLE Digital and mobile marketing agency Amobee appointed Carl Nawagamuwa as VP of APAC. He will be responsible for developing and expanding partnerships in Southeast Asia to further drive the adoption of Amobee’s technology driven solutions, including Amobee’s brand intelligence product. The brand intelligence enables marketers to efficiently activate media by leveraging proprietary data and insights to deliver powerful results. Communications and engagement consultancy MSLGROUP appointed Wendy Loh as director of the corporate practice in Singapore. She reports to Kelvin Yeo, managing director of MSLGROUP in Singapore. In this new role, she will oversee the development of communications strategies across various sectors in a broad range of industries throughout Singapore and the region. She will implement best practices from pillars within the MSLGROUP network of corporate reputation and brand citizenship. Sony Pictures Television (SPT) Networks Asia appointed Virginia Lim as its vice-president of content and marketing. Lim is based in Singapore and reports to Hui Keng Ang, senior vice-president and general manager for SPT Networks. Lim will oversee a consolidated Asian and English content portfolio, which includes general entertainment channels AXN and ONE, as well as Animax, Sony Channel, beTV and GEM Asia.
Alexander Mann Solutions, provider of talent acquisition and management services, enhanced its leadership team in the Asia Pacific and Middle East region with the appointment of Caleb Baker as managing director for Asia Pacific and Emerging Markets. Based in Hong Kong, he is responsible for leading the teams in Asia Pacific and Emerging Markets to provide the best human resources solutions to clients. TV productions company Imagine Group Entertainment appointed Patrick Schult as its director of business development. He joins Imagine Group from Media-Stable, where he served as the founder and CEO. He is based in Singapore and reports to Riaz Mehta, president and founder of Imagine Group Entertainment. Before joining the team at MediaStable, he was at FremantleMedia and held the role of CEO of FremantleMedia Asia. Vikram Sakhuja, group strategy officer of GroupM Worldwide and previously global CEO of Maxus, joined the Madison Media Group as equity partner and group CEO. In his new role, he will also manage the OOH division of Madison World. Meanwhile, Gautam Kiyawat, current CEO of Madison Media Group, will relocate to Singapore. Sakhuja was replaced as global CEO at Maxus in October 2014 by Lindsay Pattison. FutureBrand promoted Australian lead Richard Curtis to the role of chief executive officer of Australia
and Southeast Asia. Adding to his responsibility for FutureBrand’s growth in Australia, he will now also lead the company’s growth in Southeast Asia. He will be supporting a range of key client relationships, including General Motors, Lend Lease, Nestlé and Unilever. Singapore will continue to function as its regional hub. Axiata Group appointed Dian Siswarini, who was deputy chief executive officer, to president and director of the group’s Indonesian unit, PT XL Axiata Tbk. Before the role of deputy CEO, she was Axiata’s group chief of marketing and operation officer where her primary goal was to aid in the development of all of Axiata’s operations. She has worked across both the technology and ops verticals. International multimedia business FOX International Channels (FIC) expanded Michael Dick’s role as vice-president of acquisitions. From overseeing Hong Kong and the Southeast Asia markets, he will cover all of Asia Pacific and the Middle East. BBDO and Proximity Thailand has made senior promotions in its creative team. The agency promoted Anuwat Nitipanont and Chalit Manuyakorn as joint executive creative directors. Both will report directly to Suthisak Sucharittanonta, chairman and chief creative officer, and Somkiat Larptanunchaiwong, chief executive officer. Nitipanont and Manuyakorn were previously creative directors at the agency and will now take on expanded management responsibilities for the creative department.
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