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NEWS

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Watch this space The Walt Disney Company SEA and pay-TV operator StarHub launched a new mobile video streaming service and new innovative entertainment apps – Watch Disney Channel, Watch Disney Xd and Watch Disney Junior. StarHub’s TV customers, who subscribe to Disney Channel, can stream these channels live on the multi-screen service StarHub TV Anywhere. Non-authenticated users can download the Watch apps to access selected content. A public service Asia Pacific Breweries (APB) Singapore launched a digital project aimed at discouraging the public from drinking and driving. To get this going, it asked the public to share creative ways of getting to a party without driving. The digital campaign forms part of the ongoing “Don’t Drive to Drink” campaign launched by the Traffic Police and the Singapore Road Safety Council.

A new beginning Home-grown agency Arcade launched an office in Indonesia. The agency is led by co-founders Gary Caulfield (pictured) and Alfa Aphrodita. The pair will take the agency forward as the CEO and ECD respectively. The founding client of Arcade Indonesia is Unilever. Arcade will work with both international clients looking to market their brands in Indonesia, as well as local entrepreneurs and brand owners.

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Sporting pitch The Singapore Sports Council called for a pitch looking for a social media agency. The contract period is for 15 months and the agency will provide services for a social media campaign for the 28th Southeast Asian Games. This is the first time the council has looked for a social media agency. The agency will also have to handle public relations duties as part of the contract.

NEA appoints consultant The National Environment Agency (NEA) appointed Roth Observatory International (ROI) its marketing consultant to make its marketing processes more efficient. The appointment is for a period of one year. ROI, previously known as The Observatory Asia Pacific, is tasked to improve work processes with NEA’s appointed agencies. An NEA spokesperson also added ROI would help with monitoring the agencies. Tough love Faced with stiff competition from the likes of Google, media trading technology company Brandscreen, with offices in Australia, Singapore and China, entered the process of administration to evaluate the company’s future prospects, including a possibility of a sell off. The administrators, Sule Arnautovic and Roderick Mackay Sutherland, of Jirsch Sutherland, were appointed as voluntary administrators of Brandscreen on 31 December 2013.

A healthy appointment Global pharmaceuticals and healthcare products company Abbott Singapore appointed MEC to handle its media buying and planning. MEC is taking on duties for a period of two years. The appointment is for the Singapore market and does not include social media, which is handled by the brand in-house. According to Adex, the account is understood to be worth about SG$6 million.

Showing you care Under the new Care & Share Movement, a fundraising and volunteer movement, the government is matching donations to the social services sector. The objective is to mobilise more resources to help the disadvantaged and to promote the spirit of giving among Singaporeans in the run up to Singapore’s 50th birthday in 2015. The matching of eligible donations runs until the end of 2014.

Getting festive KFC rolled out a Hong Kongthemed campaign to promote its range of products around the Chinese New Year. Under the tag line “Hong Kong Classic Series”, the chain has added some Hong Kong-flavoured titles onto its standard global products. A 30-second TVC will run until mid-February, featuring locals from different walks of life showing how they made their first bucket of gold.

Revitalising Vitagen Malaysia Dairy Industries appointed Grey Group Singapore as its advertising partner. Grey Group is tasked to revitalise Vitagen Less Sugar for the Singaporean market. Grey Group Singapore’s chief executive officer, Subbaraju Alluri (pictured) said that its goal was to increase its reach in the Singaporean market. Malaysian Dairy Industries has annual sales revenue of more than $260 million in Singapore and RM600 million in Malaysia. Barking up the right tree Infront Sports & Media appointed Dog Digital to provide digital and technical consultancy services following a competitive pitch. Infront is working with Dog Digital from its UK and Singapore offices on a range of projects, including redeveloping the Infrontsports. com website, developing digital platforms and branding for Infront-owned sports events in China and Europe, and also enhancing Infront’s global digital communications strategy.

A concrete jungle Wildlife Reserves Singapore launched an OOH campaign for its latest River Safari, Asia attraction. The campaign, created by boutique creative shop Blak Labs, runs on a series of subway posters, bus shelters and taxi wraps. A number of the instillations include 3D animal structures which allow the public to interact with the ads. The media agency behind the campaign is Zenith Optimedia.

WWW. M ARKE TI N G- I N TE RAC TI VE . C OM

27/1/2014 2:41:36 PM

Marketing Magazine SG - Jan/Feb 2014  

Marketing Magazine Singapore - Jan/Feb 2014

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