NEWS
................................................................................................................................................................................................................
WANT MORE BREAKING NEWS? SCAN THE CODE TO FIND OUT WHAT’S GOING ON IN THE INDUSTRY.
Boost for start-ups Singtel Innov8 launched Singtel Innov8 Connect, bringing startups and Singtel together to create innovative solutions for business challenges faced by the Singtel Group. Through this programme selected start-ups will receive up to SG$75,000 to test and validate their solutions with Singtel. Successful solutions may lead to commercialisation with the Singtel Group, providing start-ups access to the group’s customer base.
New tool launched Mediacorp has launched Customer360, an audience targeting solution enabling advertisers to reach online audiences on Mediacorp’s digital network more effectively. With Customer360, advertisers have access to more than 100 curated audience segments such as travel, food, health, sports, automotive and finance. The solution taps on Mediacorp’s growing digital engagement across multiple devices. These segments are built from harnessing demographics, interest and behavioural insights across online and offline Mediacorp platforms.
4 MA R KET ING J ANUA R Y - FE B RU ARY 2 016
4-6_News_JANFEB16_sub.indd 4
SPH gets apology The Real Singapore unreservedly apologised to SPH for its copyright infringement. SPH and Yang Kaiheng and Ai Takagi, the couple behind the website, reached an out of court settlement of the copyright infringement suit commenced by SPH in the High Court. The Singaporelisted media group alleged that content from its newspapers had been reproduced on the website without permission between January 2011 and April last year.
Singtel joins up with Netflix Riding on the Netflix wave, Singtel struck an exclusive tie-up with Netflix to give customers promotional offers to access top quality TV shows and movies on the streaming service. Singtel customers stand to get up to nine months worth of complimentary Netflix subscriptions if they recontract or sign up for Singtel’s mobile plan and/or Fibre Entertainment Bundle+. PropertyGuru makes purchase Online property portal group PropertyGuru has purchased the real estate media businesses of Ensign Media, a publishing company headquartered in Singapore. The purchase includes Property Report, a regional luxury property and lifestyle magazine, and a website that publishes news and insights on such investment destinations. The acquisition of the Ensign businesses is said to strengthen PropertyGuru’s integrated property media capabilities.
A festive microsite Lianhe Zaobao, the Chinese flagship newspaper of Singapore Press Holdings, launched Z-Shop, a Chinese New Year (CNY) microsite that provides useful information and services related to the festive celebrations. The microsite is a collaboration between Zaobao Online and Qoo10, one of Asia’s leading online marketplaces. Z-Shop features an online shop selling CNY products. Apart from shopping, the site is packed with content related to CNY celebrations.
Gardens by the Bay picks Havas Gardens by the Bay appointed Havas Media Singapore as its media agency. The agency was appointed to the business after a pitch process, which involved PHD and incumbent Briq. As the media agency of record, Havas Media Singapore will handle Gardens by the Bay’s traditional media planning and buying, as well as support the brand’s digital media strategy. Late last year, Gardens by the Bay also appointed Ninemer Public Relations as its PR agency.
SPH’s media business struggles Singapore Press Holdings Limited (SPH) faced yet another quarter of struggles with its media business. While its net profit attributable to shareholders was SG$81.3 million, which is SG$12.0 million or 17.3% higher compared with the same period last year (1Q 2015), revenue for the media business has fallen SG$21.4 million or 8.7% against the first quarter of 2015.
OCBC appoints agency OCBC appointed digital consultancy Nurun as its social media of record, sources confirmed to Marketing. The appointment is effective 1 March for a contract period of two years. The agency will be tasked to handle OCBC’s social media portfolio which includes the bank’s consumer banking services and its annual mass cycling event, OCBC Cycle. Nurun is a digital consultancy under Publicis Worldwide. New space, new logo Mediacorp unveiled a new logo in conjunction with the announcement of its migration from iconic Caldecott Broadcast Centre in Andrew Road to Mediacorp Campus located at One-North. The new logo is the first change in 15 years to represent an “evolving organisation”. Meanwhile, the Mediacorp Campus, a purposebuilt 12-storey facility, was officially opened by Singapore prime minister Lee Hsien Loong.
WWW. M ARKE TI N G- I N TE RAC TI VE . C OM
2/2/2016 8:52:01 PM