NEWS
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ZenRooms takes ride with Uber Hotel network ZenRooms has partnered with Uber in Indonesia to offer users a seamless travel and hotel experience. As part of this partnership, Uber riders can get IDR 100.000 off a ZenRooms booking by using the voucher code Uberzenrooms. Meanwhile, at each ZenRooms hotel, customers are given a Uber key card holder that entitles them to an IDR 100.000 discount on their first Uber booking. Lighting up Hong Kong To unveil its new SUV model, the All New RX, Lexus Hong Kong dazzled passers-by with a set of moving light art shows that turned the city into a gigantic canvas after dark, done by creative partner The Gate Hong Kong. Held over two nights in December, the mobile light art project gave audiences a preview of the All New RX via visual formations.
Hoffman Agency’s new role The Hoffman Agency was appointed by Wearable IoT World, an accelerator company focused on the internet of things (IoT), wearables and other emerging technologies, as its global public relations and marketing communications consultancy. The agency is tasked to spearhead Wearable IoT World’s global branding, media and stakeholder engagement and thoughtleadership programmes to deliver effective brand awareness in the long run.
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Saving the rhino OgilvyOne Beijing joined WildAid in its fight against rhino horn consumption with a new campaign “Nail Biters” launched in China. Rhinos are one of the most critically endangered species in the world, and yet poaching of this dwindling population has been on the continual rise since 2008. “Nail Biters” aims to call out this truth and, in doing so, change the dialogue surrounding the practice.
Brookstone opens in China Brookstone, a US-based speciality retailer, opened its first overseas store in one of the largest shopping centres in Nanjing, China. Brookstone CEO Tom Via said Chinese customers were enthusiastically embracing the first Brookstone China store experience and first-day sales had far exceeded expectations. The American retailer has also opened three stores within Funtalk Telecommunication’s locations in Beijing and Shanghai. Brookstone will adopt a sales model that features a hands-on interactive shopping experience. Grey Group buys Korean firm Grey Group has acquired a majority stake in Vinyl-I Co, a creative digital agency based in Seoul, South Korea. Established in 2000, Vinyl-I Co evolved from a web and UX design agency to a full service digital advertising agency which incorporates new media technology to enhance the user experience, especially in the area of interactive design. Vinyl-I Co is managed by CEO Paul Cho and Gil Kim, chief operating officer.
Flamingo heads to Indonesia Flamingo has launched an office in Jakarta to build on its SEA expertise. Heading up the Jakarta office is Adri Reksodipoetro, who is an Indonesian native and outgoing managing director of Flamingo’s APAC hub in Singapore. Before this, he also worked in various insights agencies in Paris and Sydney. Clients for the Indonesia office include Heineken, Disney, Google and Unilever. Merging businesses WPP merged its Australian and New Zealand businesses with STW Communications Group in Australia and New Zealand. The merger saw WPP increase its shareholding from 23.6% to 61.5%. The merged group will become the primary vehicle for WPP in Australia and New Zealand. WPP has been an investor in the company since 1988. The merger continues WPP’s strategy of investing in important geographic markets and to advance “horizontality”, a WPP statement said.
Shell announces job cuts Energy giant Royal Dutch Shell announced it would be making around 2,800 job cuts globally following its takeover of rival BG Group. These job cuts are about 3% of the total combined group’s workforce. Shell is looking to integrate BG’s business into its own. As part of this, Shell is proposing that office consolidation is undertaken where practical in certain locations around the world. Media shift P&G has moved its media business in North America to Omnicom. The account was previously held by Publicis Groupe’s Starcom Mediavest (SMG) and was one of its top few clients. Reports on global media said the bulk of the account moved to Omnicom with Dentsu’s Carat taking on some parts of the media duties as well.
HOW MUCH DOES THAT COST?
BRINGING THE FOREST TO COMMUTERS
April Group’s PaperOne implemented a six-week OOH creative campaign on the Downtown train to target professionals, managers, executives and technicians and the general public using the line. April Group created a highimpact thematic concept train to give commuters more than a ride, but a
new immersive experience – a forest in the train. The campaign played a part in extending an invitation to the public to sign up and attend the Clean & Green SG50 Mass Tree Planting at Bishan-Ang Mo Kio Park held on 24 October 2015. The OOH campaign ran from 14 September to 24 October 2015 and cost about SG$55,000.
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