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A watchful eye The Singapore Tourism Board (STB) is in the midst of looking for an agency consultant. The consultant will help the board conduct a two-way performance evaluation between STB and its appointed creative, media, digital and digital production agencies. The consultant will have to monitor and determine annual scope and fees, and assist with year-end fee closure and manage pitches if required. Sharing the joy Singapore Airlines brought its newly designed first-class, business class and economy class cabins at the Glorietta 2 Activity Centre to let Filipinos experience the airline’s renowned amenities. Once a privilege for big spenders, Filipinos were able to sit on the ultra-comfortable seats, enjoy the full HD screens installed in each cabin and stretch their legs on the flat-bed seats.
A new beginning BMW Asia called a pitch looking for a creative agency. The pitch is for the Southeast Asia region and is being handled by marketing consultants R3. R3 confirmed its involvement with the pitch. BMW appointed Y&R its creative agency in November 2012 and the contract took effect from 2 January 2013. The finalists for the last round of reviews included Publicis Worldwide.
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A group partnership Groupon launched Groupon Partner Network (GPN), a proprietary local e-commerce affiliate marketing platform, designed to help online publishers monetise their online presence through the promotion of Groupon deals. Through a suite of publishing tools, including re-targeting, GPN distributes relevant Groupon deals across partner websites and apps. GPN is available in more than 30 countries, including Malaysia, Singapore, Australia, New Zealand, Hong Kong, Thailand and Philippines.
A juicy affair Sony Entertainment Television launched a campaign creating 3D larger-than-life juice cartons measuring up to 2.9m at key locations in the Central Business District, Serangoon Central and Holland Village. This is a campaign to promote season two of its American country music drama, Nashville, upcoming new medical drama series, The Night Shift, and the latest season of the reality culinary competition, Cupcake Wars. Restructured and reshuffled Singapore Press Holdings (SPH) restructured its operations. The company said a total of 300 jobs were removed and 70 new ones were added, mostly in the digital arena. However, only 10 of its staff were eventually retrenched, said SPH. SPH CEO Alan Chan said the company reviewed each staff member on an individual basis.
Reaching the party crowd Motive Media, a nightlife media network for venues and events, launched in Singapore. Motive Media’s launch is aimed at helping create the link between brands and partygoers. It has secured media spaces in popular club locations such as The Vault, ky , Dom and Timbre. The firm’s existing clients include Cognac Croizet, McLaren, Volvo, DQ Vodka, Jabra, SINGHA and SingTel. An updated offering Amobee updated its Amobee platform with the addition of Amobee LTV which enables advertisers, publishers and app developers to gain insights into mobile app customer bases. Amobee LTV aims to get detailed insight on mobile app users and directly engage and re-engage app users to increase ROI. The platform provides a user-friendly holistic view of what users are doing with multiple apps.
Bringing more joy SilkAir launched a new brand campaign promoting the joy of flying. Moving away from the idea of travel as being purely transactional, the campaign focuses on how the regional carrier creates enjoyable journeys. Called “A Joy to Fly”, the campaign aims to emphasise the benefits SilkAir flights offer. The ads were created in conjunction with SilkAir’s 25th anniversary.
SingTel’s press storm SingTel found itself in the midst of another PR storm after the latest comments by CEO Chua Sock Koong on charging over-the-top players such as WhatsApp and Skype drew an avalanche of online protests. A SingTel spokesperson clarified that SingTel was not planning to charge consumers separately for WhatsApp or Skype, but was calling on regulators to let telcos charge such players for using their networks.
For the nation Ministry of Defence (MINDEF) is looking for creative and media agencies for its Republic of Singapore Air Force, Republic of Singapore Navy and The Singapore Army marketing campaigns. Marketing understands there are three separate pitches for the creative account that will be launched concurrently. The contract period is usually for two years. MINDEF declined to comment further on the development. Time for a holiday? Skyscanner kicked off its first integrated marketing campaign, “Go Anywhere and Everywhere”, with a consumer competition that offered winners free holidays to numerous destinations across the world. Through this campaign, Skyscanner aimed to raise awareness of its brand and how it makes planning for travel easy. Skyscanner’s agencies on the campaign were Leo Burnett, Havas Media and IN.FOM for creative, media and PR respectively.
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