PRODUCTION AGENCIES
FREEFLOW PRODUCTIONS Owned by : Independent Headed by : Roslee Yusof and Mark Chua, managing partners & directors 2015 was a year packed with SG50 content for Freeflow Productions, the winner of the silver award for Production Agency of the Year. Not only did it aim to cut through the clutter and meet the high demand for jubilee content, it wanted to create stories which connected, were shareable and loved by its audience. It set out to create branded content which not only entertained, but also evoked emotion rather than “skippable” commercials which induce boredom in this generation. Key client projects Freeflow Productions has undertaken include StarHub, McDonald’s, Ministry of Communications and Information (MCI). Long-term client Temasek Holdings has continued to work with the production company for the past eight years due to its good work in the industry. Working with different agencies to create new, original and heart-warming content, 2015 saw Freeflow Productions getting repeated assignments such as Singtel’s “People behind the Extraordinary” following the good
working relationship with Ogilvy & Mather in its “You’re the Boy” campaign for the Ministry of Culture, Community and Youth. Some notable campaigns Freeflow Productions had a hand in included StarHub’s “Home by Homes”; SEA Games Opening; Singtel’s “People behind the Extraordinary” and FairPrice’s “For the Heroes in Our Lives”. The word “courage” often comes up
TAG WORLDWIDE SINGAPORE Owned by : Deutsche Post DHL Group Headed by : Todd Handcock, CEO; Melissa Chan, business director, Asia Pacific Winner of the bronze award for Production Agency of the Year is Tag Worldwide Singapore. Following an acquisition in 2011, which combined the capabilities of Williams Lea, a global provider of marketing solutions, and Tag, an
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MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2016
international provider of marketing execution and production services, the agency is now able to deliver greater value to its clients. With pioneering roots and a rich experience in production services, it offers a comprehensive portfolio of integrated
when the production house talks about creativity. It takes courage to create real stories, where talents are not actors, but simply being themselves. The agency’s commitment and motto of making commercials less “commercialised” has led it far and allowed it to break free from the norms and bring forward the right messaging.
services and solutions in the brand services sector. Holding true to this commitment, Tag Singapore has established itself as an Asia Pacific hub serving various brands within the Asia Pacific region. As a multilingual, multicultural organisation, as well as the trusted partner of many of the world’s most recognisable brands, it also effectively delivers brand messages for clients in more than 180 countries and in more than 200 languages. Not afraid to get down and dirty, Tag Worldwide Singapore produces results, whether in terms of client growth or new business wins. Getting down to the nitty-gritty also means strengthening the trust that important client relationships are built on. Key hires and promotions this year include Melissa Chan, business director of Asia Pacific. Its resourceful use of leading technologies, local market expertise and deep knowledge of clients’ industries allows it to offer a wide range of integrated marketing and production solutions, namely, online design and production, print production, strategic sourcing, copywriting, broadcast post-production, transcreation and artwork adaptation.
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