MAGAZINE OF THE YEAR
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4. THE PEAK Published by: Blu Inc Media Frequency: Monthly Circulation: 16,000 (publisher’s claim) Coming in fourth place in this year’s Magazine of the Year rankings is The Peak, an exclusive publication created specially for a select audience. The Peak Malaysia is a reflection of the
5. TOPGEAR Published by: Big Road Media Frequency: Monthly Circulation: 25,000 (publisher’s claim) Taking fifth spot this year is TopGear which covers mainly motoring news, new launches, test drives and lifestyles (mostly watches and gadgets) with 60% to 70% of its content from the UK and the rest local. The magazine welcomed new editor, Daryl Loy, who was promoted to the role in April this year. Loy has been with TopGear Malaysia since 2012. The content and creative direction of the magazine took a new turn this year, following the direction from TopGear UK from May 2016 onwards. The magazine underwent a major revamp in its layouts, with new fonts introduced, along 6. FEMALE
aspirations of today’s achievers and corporate leaders. It aims to inspire with stories of privilege and excellence, challenge with insightful articles and present different perspectives on current issues. This is delivered with an authoritative and spirited style to satisfy the expectations of its discerning readers.
This year, The Peak has continued to do what it does best which is to cover all topics that celebrate success – from personality profiles to industry movers and shakers. It has also started to have a presence on the social media front, launching its Facebook and Instagram page. A popular monthly behind-the-scenes video series was also well received, chronicling the making of a cover for The Peak. The magazine continues to target highnet-worth individuals, corporate chieftains and industry leaders as it continues to celebrate success and the finer things in life. Some of the new advertisers which have come on board this year include Damiani, Naza-Brabus, Maserati, Breitling, Audi, Tod’s, Dunhill, Amouage, Qatar Airways, Getha, KLM Air France, Emirates, Huawei, Fifty Six Degrees and Patchi.
with articles that had more of a “bite sized” length, except for the main features. It has ramped up its website and social media platforms and key advertisers include automotive brands, with the magazine
targeting a predominantly male audience from the ages of 18 to 50. The magazine now has editor Ahmad Zulizwan who is working full-time to build up the brand’s digital platforms.
7. LUXURY PROPERTIES
8. GOING PLACES
9. MALAYSIAN WOMEN'S WEEKLY
2 4 a d verti s i ng + marketi ng | S E P T E M B E R 2016
10. PRESTIGE MALAYSIA
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