NEWS ................................................................................................................................................................................................................
WANT MORE BREAKING NEWS? SCAN THE CODE TO FIND OUT WHAT’S GOING ON IN THE INDUSTRY.
MITA and Weibo join hands Malaysian Inbound Tourism Association (MITA) partnered with Chinese social media network Weibo for the first time to promote Malaysia as a tourist destination. To lure Chinese tourists, MITA is planning to launch the “Malaysia Day Sale” campaign on 31 August on the social platform. This tourism push is in line with the government’s target of attracting more than eight million Chinese tourist over five years.
Common goals Triple, the exclusive distributor for sports label Under Armour in Southeast Asia, is working with ONE Championship (ONE) as an official partner in SEA for One’s events in 2016. The strategic partnership leverages the two leading companies’ respective strengths and is expected to elevate the presence of both brands in Singapore, Malaysia, Vietnam and Indonesia. Game on for Horlicks GSK Consumer Healthcare and Grey Group Singapore launched “Horlicks NutriQuest”, designed to help educate children on the importance of nutrition. It looks to target both children and their mothers. The game, game trailer, in-store retail engagement, digital and social media were created by a team of experts from around the world, including Grey, Ground Control (animated trailer), Possible Games (game development) and Yessian Music. 4 a d verti s i ng + marketi ng | M AY 2016
Halal make-up next in line Halal make-up is next in line to join the wave of products catering specifically to the Muslim market, especially in Southeast Asia as cosmetic producers help to weed out products which contain alcohol and lard-based lipsticks. This is a big change following what seemed to be a niche market a few years ago and also joins a trend where more and more international brands are capitalising on the growing Muslim market to launch products specific to the Islamic demographic.
Beacon of hope Voice of the Children, a non-government children’s organisation, and Geometry Global, launched the “Bring the Light” programme to raise awareness on the issue of stateless children in Malaysia. To communicate this message and symbolise the cause, Voice of the Children worked with Geometry Global to design a pledge in the form of an electronic canvas where attendees were invited to sign their name on a succession of black canvases in solidarity of the cause.
Dedicated to teachers INTI International University & Colleges released a special video to kick-off its fifth annual #Dedicated2Cikgu campaign. Called “Role Reversal”, the two-and-a-half-minute video took on report card day in an unconventional way when a student is seen grading his teachers instead. This year, INTI’s #Dedicated2Cikgu campaign centres around the “Report Card of Happiness” contest.
Fighting mosquitoes Grey Group Malaysia and Telekom Malaysia turned the everyday simple umbrella into an active warrior against dengue through the use of a RainSprout fixed on top of an umbrella which uses rainfall to distribute larvicide into the very puddles where mosquitoes can breed. RainSprouts were distributed for free in April into areas across central Malaysia where a dengue outbreak had recently occurred. A booming partnership Suntory Beverage & Food Malaysia renewed its partnership with LEGOLAND Malaysia Resort for another three years to make Ribena the official fruit juice drink. The partnership began in 2012, and since then, both brands have grown and will continue to be an engaging force to consumers with their individual brand identities. Both brands have continued to receive positive feedback from visitors.
Off and running Lucozade Sport’s “Fuel Your Performance” campaign created its first running clinic with Pacesetters Athletic Club, SMART Athletics Club and Tadonamo Triathletes. Participants had the opportunity to learn from seasoned runner Edan Syah and exercise and sports nutritionist Dr Mahenderan Appukutty, faculty of sports science and recreation from the Universiti Teknologi MARA, who shared their experience on training and nutrition for sports enthusiasts. Media Prima diversifies Media Prima Television Networks is looking to grow its non-traditional revenue, while consolidating its market share in core advertising revenue. The group’s theme this year is “More Than Just TV” and MPTN aims to leverage on the divergence of media to offer offerings and solutions that are both interactive and immersive. One of the primary targets for MPTN for 2016 is to build on its achievements and to continue dominating the mass Malay market. MINI launches new campaign Following the appointment of Saatchi & Saatchi Malaysia as its creative agency earlier this year, MINI launched a new campaign with the agency for the new MINI Clubman. The agency developed two web films: Hit Chaser and Things Maker as part of the launch. It hopes to create a new chapter in the story of MINI with the brand growing steadily. WWW. MARK E TING-IN TE RAC TI VE . C OM