TV BROADCASTER OF THE YEAR
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2 MEASAT BROADCAST NETWORK SYSTEMS
Astro revolutionised its television viewing landscape in Malaysia with the first HD broadcast in 2009, when it introduced the B.yond hybrid DTH and broadband-enabled set-top boxes (STBs). Since then, Astro has remained a hot favourite of advertisers and marketers in Malaysia. This year the channel comes a close second in the rankings.
With the mass adoption of the B.yond hybrid DTH and broadband-enabled STBs, coupled with a positive response for its Astro on the Go platform, Astro is now able to offer customers content on multiple screens, be it TV, notebook, tablet or smartphone. With a total offering of 172 channels, of which 69 are Astro-branded, Astro continues
to lead Malaysia’s TV viewership with a share of 47%, said the company. Astro’s multi-screen content delivery strategy is also resonating well with Malaysians. Its unprecedented coverage of the 2014 FIFA World Cup in Brazil achieved a record-high TV viewership of 8.2 million and 1.9 million viewers on Astro on the Go and the Astro Go 2014 FIFA World Cup app. To further improve the customer viewing experience, Astro refreshed its on-screen TV Guide with a new user interface. The system now has a search engine for better content discoverability and is available in various languages for better accessibility for Astro’s multilingual customer base. The company also kicked off its “Same day as the US” campaign, enabling Astro viewers to watch TV drama series on the same day as they premiere in the US. As for movies, it introduced Astro First, which offers the latest local cinema titles as recent as two weeks from Malaysia’s cinema release. Going forward, said the company, with the increase in broadcasting capacity, Astro intends to launch more HD channels in the near future to improve its HD value proposition for its customers.
and TV9 – have been catapulted to greater heights with their diverse programme offerings which complement the emerging avenues for content consumption, and which have gained an enormous audience share. The intensive coverage of major sporting
events through aggressive communication and branding initiatives as well as strategic partnerships, have made Media Prima one of the top key players in the industry. The broadcaster also supports all international sports such as the Riuh Di Brazil activation campaign in conjunction with the 2014 FIFA World Cup; the 2014 Commonwealth Games (TV3 and ntv7); the 2014 Asian Games (TV3 and TV9); the Sultan Selangor Cup 2014; and the AFF Suzuki Cup 2014 (TV3 and TV9). Since 1984, TV3 continues to lead the local television landscape by providing Premium Mass Malays with content such as dramas, entertainment, news, magazine and documentary programmes. Every year, the Karnival Jom Heboh is held in different parts of the country which guarantees wholesome fun for the entire family and gives visitors a chance to get up close and personal with their favourite artists. Other than that, Malaysia’s first and biggest drama festival, Drama Festival Kuala Lumpur (DFKL), which was organised by TV3 and TV9, brought together thousands of aspiring young Malaysians and industry experts such as directors, producers and scriptwriters through various workshops.
3 MEDIA PRIMA BERHAD
Media Prima is taking home third spot in this year’s TV Broadcasters of the Year. This is a testament to its successful development initiatives that have been implemented as part of its strategic planning in 2014. All four of its channels – TV3, ntv7, 8TV
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