Once again, DBS took home the coveted title of L&E 2016 Brand of the Year at the fourth edition of the Loyalty & Engagement Awards. This year the awards show was bigger and better with ground-breaking entries pouring in from across the Asia Pacific region. Here’s a look at all that went on during the awards. JUDGES
Kelvin Tan Director of marketing, international A&W Restaurants
Ernest Febrianto Head of marketing – Indonesia Aberdeen Asset Management
Ornella Lichon-Martin Director of loyalty – Asia Pacific AccorHotels Asia Pacific
Anna Bory General manager, marketing Audi Singapore
Nik Laming General manager – loyalty division Cebu Pacific Air
Phil Hawkins Head of loyalty operations – loyalty, CRM and flybuys Coles
Katharina Pohl Head of marketing – Asia Cotton On
Priyank Sharma Vice-president, strategy and planning, improvement team DBS Bank
Carolin Chan Director, marketing services Edenred Singapore
Rupa Rajamani General manager – global consumer brand engagement Fonterra Brands Singapore
Caroline Gazeley Regional connected product planning manager General Motors International
Joseph Teoh Head of regional marketing Grab
Stephanie Wong Vice-president, strategic partnerships & loyalty programme (group marketing & distribution) Great Eastern Life
Yet Pek Yeen Head of marketing Hong Leong Finance
Eugene Kwek Head of marketing HSBC Singapore
Khairul Nisa Ismail Head, enrich and loyalty Malaysia Airlines
Hun Liang Goh Head of consumer engagement – MY/SG/BN Mead Johnson Nutrition
Kittisak Eh Chuei Director, loyalty marketing Pan Pacific Hotels Group
Christine Loo Associate vicepresident and head of customer experience and loyalty Prudential Assurance Company Singapore
2 8 a d verti s i ng + marketi ng | AU G U S T 2016
Arniban Pegu CRM and loyalty marketing lead, media solutions centre, SEA and Oceania Samsung Asia
Joseph Sundar Business development executive IBM
Cherry Koay Director of digital marketing, Southeast Asia hub Shangri-La International Hotel Management
Fen Lim Assistant general manager, head of financial services & loyalty U Mobile
Gina Lorenzana Vice-president, personal care Unilever Philippines
Geraldine Dreiser Director of quality YTL Hotels & Properties Malaysia
WWW. MARK E TING-IN TE RAC TI VE . C OM