V1: 1.12.18
Quick Reference Guide Money Video
Overview of the frame options available in the Money video package
01. INTRO Primary Logo Full Color or KO Reverse
1. TITLE REVEAL
2. CORNER BUG REVEAL
3. NAME & TITLE
4. LOCATION
02. CORNER BUG*
5. CAPTIONS
6. TEXT BOX
7. BUZZ STAT
8. LISTICLE
Icon White or Core Gray / Opacity: 70% Use one color throughout. Select color based on what is readable in 51% or more of video. *Optional in Instagram Stories
03. OUTRO 9. BUZZWORD
10. QUOTE
11. CREDITS (Optional)
12. OUTRO
USA TODAY Money Icon to USA TODAY Icon Full Color
Dimensions + Margins
VERTICAL
SQUARE
HORIZONTAL
1080 x 1920 px / Snapchat + Instagram
1080 x 1080 px / Instagram + Facebook
1920 x 1080 px / Facebook + YouTube + USA TODAY
Top + Bottom Margin 135 px Top + Bottom Margin
Left + Right Margin
100 px
125 px
Left + Right Margin 70 px
Top + Bottom Margin 165 px Left + Right Margin 135 px
Type + Color TITLE REVEAL
WATERMARK REVEAL
WHITE
CORE GRAY
CORE GREEN
ACCENT
HEX# FFFFFF
HEX# 404040
HEX# 3CC37D
HEX# 00553C
R 255 G 255 B 255
R 64 G 64 B 64
R 60 G 195 B 125
R 0 G 85 B 60
PATTERN Optional for Buzzword transitions.
Title
Intro
Corner Bug
Unify Sans Bold Sentence case Left Align White
Primary Logo KOR
Icon White or Core Gray Opacity: 70% ICONS Optional for Buzz Stat Transitions.
TEXT BOX
CAPTION
Best Practices Maintain level of branded consistency to keep our brand memorable and trusted • Use Core Gray (#404040) instead of black • Only use logo and type colors outlined in guidelines • Sentence case is preferred for text and captions • Do not outline type • Left align all copy (except caption copy) • Keep text boxes and text within margins (except logo + credit) • Keep 30 px padding consistently in all text boxes Text Box
Text Box Copy
Credit
Caption Copy
Box: White, Opacity: 80% Padding: 30 px (all sides) Linear Element: Core Purple
Unify Sans Bold Sentence case Core Gray
Unify Sans Regular All Caps White or Core Gray Opacity: 70%
Unify Sans Italic Sentence case Center Align
• Adhere to specs outlined in template and guidelines
Get general brand guidelines and assets on Brand Central: brand.usatodaynetwork.com