Action vs. reaction
Swiss design in the last decade of the 20th century underwent a recession and it became boring for young designers such as Woodtli. Their reaction therefore, in breaking the conventional Swiss structures is similar to David Carson and Neville Brody although contrary to his true desire he is heir to classic Swiss style. “I see myself in an atmosphere between graphic design and applied arts. My designs doubtlessly have something to say but they have their own language”, he says. Woodtli does not move according to previous plans and thoughts but what happens in the
moment is also important for him. That’s why he is very skillful in using modern software. He also constantly uses the copy machine to experiment the design process apart from computers by printing on glossy sheets and sliding them on top of each other. He is by no means after theoretical examples or predesigned models that provide their own system for understanding and analysis.
4
the world of a techno designer
In his mind every work has its own set of principles and the reasoning is hidden in the spirit and format of the work. Every order requires its own particular materials and grammar that it maintains after achieving enough reasoning and ultimately transforms into the best representation.
Money Maker
Martin Woodtli who started his first steps with small time clients was chosen as the second designer of new Swiss Bank notes in 2005 among twelve designers. Security reasons do not allow for printing the second phase of
designing bank notes but he let us use the first phase of design to be presented along with his other works. He says: “I began with the smallest things and clients not from big projects and clients and now I have come to designing bank notes and received a prize of 20,000 CHF. To me success in design always paired with slow but continuous steps.” Ga. Ut iligendust aciaspiet fugit, torepudicil ilit qui aci rendis et quam, quideli bustionserum laccaborio quo inveliatint od et vendit