Project J E E P S K I N C A R E
Course PA C K A G I N G 3
Create a new line of skin care products for a brand know n for an
TA S K /
entirely different category.
APPROACH /
Jeep is a brand of American automobiles that consists solely of sport utility vehicles and off-road vehicles. The iconic Jeep brand is recognized all over the world. The brand is tied to freedom, capability and adventure. Every Jeep vehicle has a unique story to tell, with a rich heritage that links back to the original Willys MA. Owners have known that Go Anywhere, Do Anything is a way of life, not just a campaign slogan. Jeep attracts the kind of audience that loves camping and being out in nature, so naturally it would make sense for their brand to venture into the skincare world. This line of products is geared towards men in their 30s. I also created the proper graphics and specificications needed to develop the design as a 3D prototype model for presentation. The wooden caps and green bottles take inspiration from the Jeep’s vehicles and nature.
STRESS LEVEL /
DELIVERABLES /
7 Ski ncare products 1 Product i n-store display
D E TA I L S /
Project Jeep Ski ncare Course Packagi ng 3 Instructor Thomas McNu lty Semester Fal l 2012 Category Packagi ng, Industrial design
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