So Co social fontS

The Soco Social main font is Catallina Regular. This art deco san serif font functions effectively as headlines and display copy.

The American Beauty secondary font is Benton Sans. This modern sans serif font can function effectively as headlines, display, and body copy.

For an efficient process and consistent look, all marketing/communications materials should be produced primarily in the Catallina and Benton Sans font set. Additional typefaces—on a project by-project basis—should be used with thoughtful discretion of the consultant & the approval of the Soco Social team.

Imagery Copy Tone

Soco Social imagery has a focus on the people of color community in an inviting and modern setting. Imagery should highlight the importance of community, emotional healing, and self acceptance. Brand images should be well lit, vibrant colors, and high quality images.

Brand copy should feel empowering, approachable, modern, and trustworthy.