B RAND COLORS

Soco Social utilizes three main colors. Tints of the burnt orange and black may be used to complement the main color scheme when creating additional design pieces However, tints should NOT be supplemented in the main logotype and mark.

Color Tints & Shades in Color Theory: a tint is the mixture of a pure color with white, which increases lightness, and a shade is the mixture of a pure color with black, which reduces lightness. A tone is produced either by the mixture of a color with gray, or by both tinting and shading.

HEX: DF6A2E

C: 11

68

PMS: 7578

100

HEX: 302E2F

HEX: FFFFFF